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Amazon is the e-commerce company that everyone knows about. Alongside being the first name in online retailing, they understand the effect that a solid social...
Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment...
GoPro has seen huge success on social media. GoPro was founded by Nick Woodman back in 2002, following a 5-month surfing trip to Australia. He'd...
In social media marketing, the 4 M’s refer to the basic steps involved in modern advertising, particularly influencer marketing. The 4 M’s are: Make, Manage,...
In 2013, Giraffe Social Media conducted a case study on how McDonald’s uses social media. 8 years later, we’re looking at McDonald’s use of social...
How should social media be used in schools? 1. Connecting students and teachers on a monitored platform. 2. Teaching through online videos, e-books, and other resources. 3. Immersing...
It’s easy to feel daunted by the world of Influencer Marketing. Every industry has different standards, and every creator has a different price-scheme and way...
The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign...
Social media marketing, and businesses in general, were well and truly shaken up throughout 2020. It was a year no one could have predicted, with...
Do you ever wonder which Christmas films each social media network would be? No? Well… we do, so we’re bringing you our list of social...
