Lizzie Linford - Giraffe Social

Leading with Care: How Founder Voices Can Drive Trust in HealthTech

The Human Face of HealthTech When a new digital tool promises to “revolutionise patient care,” the reaction from many working on the frontline in the healthcare industry isn’t instant enthusiasm, it’s caution. In a survey of over 300 healthcare professionals across Northern Europe, less than

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Instagram Ad Costs: A Comprehensive Guide to Budgeting for Maximum ROI

Instagram is becoming one of the most powerful advertising platforms for brands aiming to build awareness, drive sales, and grow loyal audiences. But before investing, you need to understand how Instagram ad costs work as well as how best to plan your cost per month

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Long-term Content Strategy for New Build Property Brands

In the world of new build property marketing, timing is everything – but it’s also unpredictable. With long lead times and phased releases brands face a unique challenge: how do you keep potential buyers engaged over the months, if not years, of the prolonged decision-making

airlines

Reputational Risk and Response: Social Playbooks for Global Airlines

In the world of air travel, delays, cancellations, and disruptions are inevitable. But in today’s digital-focused environment, how airlines or travel companies respond to these events on social media can make or break their brand reputation. Social platforms are no longer just a marketing channel;

Crafting Content Strategy That Reflects Luxury Hotel Experience

First impressions don’t just happen at the lobby anymore. Keeping your online presence in line with your real-life offerings is vital to capturing your audience’s attention and honing trust. But what does that actually mean when creating a luxury hotel content strategy? Key points to