Kahoot!
Kahoot! is a leading gamified learning platform that transforms education through interactive quizzes and engaging competitions.
The Problem
Kahoot! approached us facing several interconnected challenges. Their social media presence had become static, struggling to balance the promotion of extensive platform features with fun, trend-driven content.
The brand was also navigating a complex identity transition - from being perceived purely as a bright, youth-focused educational tool to becoming a credible, versatile platform for both schools and businesses.
Compounded by limited internal bandwidth and underutilised high-profile partnerships, Kahoot! needed a consistent, engaging, and human-cantered approach to reconnect with audiences across platforms.
The Approach
We implemented an organic social strategy focused on bringing clarity, cohesion, and creativity to Kahoot!’s online presence. This included streamlining its visual identity, organising promotional content alongside engaging community-led stories, and crafting platform-specific strategies to suit each audience.
By emphasising video, storytelling, and authentic interactions, we helped Kahoot! build a more dynamic and relatable social presence.
Kahoot!'s Unique Challenge
Kahoot! needed to go beyond being known just for student quizzes and showcase the full range of tools and features their platform offers.
Their challenge was highlighting this broader value while still emphasizing what made them popular in the first place. The goal was to connect with new audiences who could benefit from Kahoot!’s capabilities.
To address this challenge, we implemented platform-specific content strategies that allowed Kahoot! to showcase their full range of features in an organized and balanced way.
By tailoring messaging for each platform and highlighting real-world use cases, we helped Kahoot! demonstrate the value of their tools beyond quizzes and education.
Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?
Our Work
Our work with Kahoot! combined strategic planning, creative storytelling, and partnership activation to bring their evolving brand identity to life. We developed platform-specific content strategies that balanced showcasing Kahoot!’s wide range of features with fun, engaging, and relatable storytelling. By prioritising a human-first approach, we made content more personable and approachable.
The Giraffe team are a pleasure to work with! They're not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they're flexible and accommodating when it comes to tweaks. We are thrilled so far with the results they’ve helped us achieve.
Holly-Marie Jones
Marketing Manager, Mixology Digital
Ready to make your social feel Human?
Get in touch with the team at Giraffe Social to see what we could achieve as your social media agency.