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Should I bother with Twitter promoted posts for my business?

It’s a fact — brands have been on Twitter since day one. They use the platform to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information. But what if your Tweet is only relevant for a subset of your followers? What

Who should your business be following on Twitter?

When it comes to using Twitter for business purposes, the likes of Lady Gaga and Katy Perry don’t always provide the inspiration and motivation that you may be looking for. In addition, following everyone and anyone who happens to follow you back almost makes it impossible to get anything out