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Digital Marketing
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What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so good, and why should your
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
Easter Is the Time for Engagement

Easter Is the Time for Engagement

Haven’t got any plans for Easter? Well then, you’re missing out on some incredible chances for increased reach and engagement for your brand! The holidays are a perfect time to build a digital marketing strategy to attract new customers and build a community among your current audience, so if you
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Is Personalised Advertising Clever or Creepy?

  Advertising; we all see it. Whether we are at home relaxing, sitting on the tube and even just on an evening out with your friends, the chances of seeing or hearing some kind of advertisement is more than likely. But now more and more businesses are using personalised advertising – and
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How to hashtag effectively for your business

‘Hashtagging’ is taking the social media world by storm and is a form of a metadata tag. It all started in 2006 when Twitter was launched. Since then, social media such as Facebook and Instagram, have jumped on the tagging band wagon. It’s important to get hashtagging right, as it’s