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Tag: Online

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5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative use of this process is something

How Video Could Help Your Business Explode Online

Multi media platforms have come on leaps and bounds in the past decade. With YouTube taking off in 2005 and visual social media adopting many different forms, it is clear that companies need to search for ways to take advantage of these opportunities being presented and they have! Viral videos

What do I need to do to clean up my Social Media?

  In today’s day and age your online persona is very important. So whether its for work, online dating or just getting rid of those embarrassing photos here’s a few tips on how to clean up your online persona. Many employers now look at your social networking sites to get

Lessons from a Social Media disaster.

  Ever tweeted something you shouldn’t have on Twitter and had a bad reaction from other tweeters? Ever misjudged your followers so much that an advert meant to trigger interest has had the opposite effect? These are just two of many different types of social media disaster that can befall

What is Social Search and How Will it Impact you?

This month, Google released their quarterly financial results, claiming over $14 billion of revenue in the past 3 months. These earnings reports show that the vast majority of Google’s dollars are still coming in thick and fast from one website- google.com, and all the advertising that site entails.   Despite

Get A Job On LinkedIn With 5 Simple Tips

These days it is extremely likely that you are already on Linkedin looking for that perfect job or career, whether you are already employed, a graduate or still at university. However, some individuals currently don’t realise the importance of social media in the hunt for a job and my advice for

How To: Integrate Your Social Media Marketing With Your Offline Marketing

We’ve reached an age where companies are more focused on seeking to increase their online presence through SEO marketing and pure interaction, but many are forgetting to realise that online and offline go hand-in-hand. Online Marketing: Real time metrics Wide reach to audiences Personalised consumer relations Social interaction Observable Offline
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Will LinkedIn Eventually Replace CV’s?

The internet and social media have completely changed the way we form opinions, interact with friends and public figures and buy goods and services. So is it also time to give up our association with CV’s and shift towards having our work history on LinkedIn? Who would’ve thought just fifteen years ago that predominantly