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Book Review: Outsmarting Social Media

  Outsmarting Social Media: Profiting in the Age of Friendship Marketing By Evan Bailyn We are big fans of Evan Bailyn’s work ever since we read his first book; Outsmarting Google – a book that will turn you from an SEO novice to SEO wizard. His style of writing is excellent,
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Book Review: Likeable Social Media

  Likeable Social Media: How to Delight Your Customers, Create an IRRESISTIBLE Brand, and be Generally Amazing on Facebook By Dave Kerpen I read Likeable Social Media a little while ago and I was rather impressed. I wasn’t too sure what to expect, but I feel for any beginners to marketing
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What is Klout and is it really useful?

    What is Klout? Klout is a website that supposedly measures the influence you have on social media. It was launched in September 2009, and modestly refers to itself as ‘the standard for influence’. It has been met with very mixed opinions. A lot of people have jumped on the