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Tag: SEO

How to master the SEO basics
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How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets and beautiful Instagram imagery, though
social media polls

How Social Media Polls can Help your Business

If you’ve found your way to this handy guide to social media polls, you’ll already know about how harnessing the power of social media can help boost your business. From building your brand awareness to connecting with customers, using the right approach can make all the difference to the success
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How to Historically Optimise Your Old Content

Content marketing is one of the best branches of digital marketing because of the benefits it can provide to your brand. However, there’s a new content marketing tactic that seems to be working in the digital world – historically optimising your old content. What is Historical Optimisation? Historical optimisation is
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10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board – and not just relying on
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Google is Creating a Mobile-only Search Index

Ask any Webmaster or SEO specialist what have been the most significant advancements in search over the past few years and they are highly likely to count mobile at the top of their list. Now it appears Google is willing to take its focus on optimising services for mobile users

How To Write The Best Tweet Ever

  It may only contain 140 characters, but mastering the art of writing epic tweets is not to be sniffed at. Visualise this; over 500 million tweets are sent every single day – that’s 200 billion per year! So it’s fair to say at this point, that Twitter is a

Why Twitter’s New Search Experience Is Great News For Businesses

  If you’re not already using Twitter in order to market your business because you’re unaware of its potential benefits – shame on us. If you still aren’t planning on using Twitter in order to market your business after reading this blog – then shame on you. As businesses all

The Apprentice 2014 – Was It Really a Winning Business Idea?

  Did you catch the 2014 series of The Apprentice? Here at Giraffe we were particularly enthralled to see contestants taking part whose business ideas involved digital marketing – to some degree. The victor – who won a £250,000 investment to go in to business with Lord Sugar – was an
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Why You Need a Company Blog

Having a company blog can be one of the most valuable tools for helping your company succeed on many different levels. It allows you to easily to update and share new information about your company on a monthly, weekly or even hourly basis, which makes it a great way of
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Back to Basics: 5 Reasons Your Company should be using Social Media

Love it or hate it, social media is now a massive part of business and customer service. Customers expect a business to be searchable through social networks, and can quickly forget about you if you have no social media presence. In this post, were going ‘back to basics’ on why