TikTok Advertising

TikTok is expected to reach over 2 billion users in 2025, which will make it a hugely important platform, especially for those looking to reach a younger demographic.

CREATIVE AD FORMATS

TikTok offers diverse options like In-Feed Ads, Branded Hashtag Challenges, and TopView Ads to engage users uniquely.

ALGORITHM-DRIVEN REACH

The platform’s advanced algorithm promotes ads to highly relevant audiences based on behaviour and interests.

INFLUENCER COLLABORATIONS

Partnering with TikTok creators allows brands to leverage authentic connections with niche communities.

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while

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What is TikTok advertising?

TikTok is one of the fastest-growing social media platforms around, and with a user base comprised mainly of the younger demographic, it makes it a hugely beneficial platform for reaching Gen X and Gen Z.

– Nikola Saltarius, Creative Executive

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what are the benefits of TikTok advertising?

High Engagement Rates

Short, entertaining videos capture attention and encourage interaction, driving higher engagement.

Reaches Younger Audiences

TikTok is particularly effective for brands targeting Gen Z and Millennials.

Fosters Viral Potential

Creative and well-timed ads can quickly gain traction and go viral, amplifying your brand's reach.

Cost-Effective for Growth

Flexible budgets and organic-feel content make TikTok ads a cost-efficient option for building brand awareness.

Video is one of the most engaging forms of content on social media, so when paired with TikTok Advertising, you get a very powerful combo.

giraffe's human-first approach really sets them apart

The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.

– Holly-Marie Jones, Marketing Manager