TikTok is expected to reach over 2 billion users in 2025, which will make it a hugely important platform, especially for those looking to reach a younger demographic.
creative ad formats
TikTok offers diverse options like In-Feed Ads, Branded Hashtag Challenges, and TopView Ads to engage users uniquely.
algorithm-driven reach
The platform’s advanced algorithm promotes ads to highly relevant audiences based on behaviour and interests.
influencer collaborations
Partnering with TikTok creators allows brands to leverage authentic connections with niche communities.
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What is TikTok advertising?
TikTok is one of the fastest growing social media platforms around, and with an userbase comprised of mainly the younger demographic, it makes it a hugely beneficial platform for reaching Gen X and Gen Z.
– Nikola Saltarius, Creative Assistant
what are the benefits of tiktok advertising?
Video is one of the most engaging forms of content on social media, so when paired with TikTok Advertising, you get a very powerful combo.
giraffe's human-first approach really sets them apart
The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.
– Holly-Marie Jones, Marketing Manager
want to develop an executive's personal brand?inspire your team?create exciting new opportunities?save your executives time?use executives to drive enquiries?
tiktok advertising insights
Explore a selection of our articles and research to learn more about advertising on tiktok.
