660k organic impressions
since June 2024

The Problem

SAP Taulia came to us looking for a full-service solution on social media. They were having trouble maintaining a consistent social media presence for their main brand page, as well as their many executives. They were also looking to get their broader team involved, through employee advocacy.

The Approach

Our approach for SAP Taulia was to split their problem down into three distinct goals for us to tackle:

Maintain a consistent and high-quality social media feed for the main SAP Taulia LinkedIn page

Create bespoke strategies for five of their executives, including the CEO, as well as support for the broader SAP C-Suite

Develop an employee advocacy solution from the ground up that will get the broader team active on LinkedIn

Each goal involved meticulous research and planning to ensure we’re accurately reflecting the SAP Taulia brand, as well as creating content in the unique tones of each executive on their team.

SAP Taulia's Unique Challenge

SAP Taulia is one of the world’s largest working capital management solution systems, and as such, had an image to uphold on social media. Additionally, it being closely tied to the financial industry, there were a number of regulations we had to adhere to.

To overcome this, we developed a bespoke content approval workflow, that involved us conducting deep research into the industry rules and regulations, then creating content aligned to this with the collaboration of the internal SAP Taulia team.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our Work

The social media content developed for the main SAP Taulia page features a range of educational carousels and single images. On top of this, we’ve also helped them develop videos, and internal training tools for their broader team.

Social Content

Since the beginning of the partnership with SAP Taulia, we’ve developed a broad range of content for social media, each with varying goals including (but not limited to) engagement, webinar signups, link clicks, follows, and more.

Training Documention

For the ongoing employee advocacy project, we’ve also researched, developed, and created a wide array of training documents for the SAP Taulia team. The goal of these was to get the internal team up to speed with social media, particularly LinkedIn, and making the most of it as effectively as possible.

The partnership with SAP Taulia is truly a special one. We have been able to support and stand by their team through some incredible milestones and achievements, and it has been nothing short of fascinating. Getting to be a part of this, working so closely with their team on so many exciting campaigns, and being able to add a creative and human-first spin on the world of finance management, has been an amazing experience!

— Elena Nikiforova, Social Media Manager