Since X’s rebrand from Twitter, it’s only seen growth in its userbase. This gives it a lot of potential for brands looking to advertise on the platform.
real-time engagement
Advertising on X (formerly Twitter) allows brands to interact directly with users through promoted tweets, fostering conversations and immediate feedback.
trending opportunities
Leveraging trending hashtags and events can boost ad visibility, aligning your content with popular discussions.
audience targeting
Advanced targeting options, such as interests, keywords, and follower look-alikes, help ensure ads reach the right users effectively.
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What is social media for X advertising?
Whilst many brands have left X since the Elon Musk take over, many are slowly making their way back. Right now, this presents an opportunity for brands looking to compete in a market with minimal competition.
– Daniella Couve, Head of Social
what are the benefits of x advertising?
X can be a hugely beneficial platform for brands who are willing to engage in conversations and debates.
giraffe's human-first approach really sets them apart
The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.
– Holly-Marie Jones, Marketing Manager
want to develop an executive's personal brand?inspire your team?create exciting new opportunities?save your executives time?use executives to drive enquiries?
x advertising insights
Explore a selection of our articles and research to learn more about advertising on x.
