YouTube is still the king of long-form video, meaning that users have much greater attention spans when compared to the alternatives.

diverse ad formats

Options like skippable ads, non-skippable ads, bumper ads, and sponsored cards cater to various campaign goals.

search and video integration

Ads can appear in search results or alongside related videos, ensuring maximum relevance and visibility.

advanced targeting capabilities

YouTube ads leverage Google’s data to target users based on demographics, interests, and viewing behaviour.

want to develop an executive's personal brand?inspire your team?create exciting new opportunities?save your executives time?use executives to drive enquiries?

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What is YouTube advertising?

Long-form video advertising allows brands to make the most of the longer attention spans of YouTube users to reinforce brand image and/or messaging on the platform.

– Elena Nikiforova, Social Media Assistant

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what are the benefits of youtube advertising?

High Reach Potential

YouTube’s massive global user base ensures access to a wide and diverse audience.

Strong Visual Storytelling

Video ads allow brands to create compelling narratives that resonate emotionally with viewers.

Measurable Performance

Detailed analytics provide insights into view rates, clicks, and conversions, enabling data-driven optimisations.

Drives Conversions

Product demos, testimonials, and call-to-action overlays can directly influence purchasing decisions.

For any brand looking to promote their brand
through high-quality video messaging, YouTube is an essential platform.

giraffe's human-first approach really sets them apart

The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.

– Holly-Marie Jones, Marketing Manager