Are you looking for ways to generate Pinterest traffic? This guide will show you exactly how!
Pinterest continues to be one of the most powerful and overlooked platforms for marketing and driving targeted traffic to your website. However, with over 500 million active users per month, Pinterest is a goldmine for businesses looking to drive traffic to their websites. As a visual discovery engine, it acts more like a search engine than a traditional social network, making it ideal for long-term content visibility. If you use Pinterest strategically, it can help attract new audiences and convert browsers into loyal customers.
In this article, we’ll look at how you can generate Pinterest traffic easily and increase your online presence with this invaluable platform.
Creating a Pinterest Business Account
To start generating Pinterest traffic, you’ll need to create a Pinterest business account. This will give you access to features that are not available on personal accounts, including account analytics, pin scheduling, and more. Learn how to set up a Pinterest Business account here.
Once you’ve created your business account, you should optimise your account by adding a profile image, account bio, and a link to your website. Your bio should include keywords that describe your business and the products or services you offer.
Remember, it’s important, like on any other platform, not to just stuff your bio with keywords that you think will be searched for. Take the time to write out an accurate bio with appropriate keywords.
Generating Pinterest Traffic: The Tips
Now it’s time for what you came here to see – the tips for helping you maximise your presence and generate Pinterest traffic.
Below, you can see our top tips for using Pinterest as a business, including creating engaging content, promoting your pins, and analysing your results.
Keep reading to check out the tips!
Creating Content That Performs
Pinterest is a visual platform, so it’s important to create visually appealing content. To succeed on Pinterest in 2025, your content needs to be both visually compelling and search-optimised. One of the best ways to do this is by creating boards that are related to your business and adding high-quality images and videos to them.
You should also include a call-to-action in your pins to encourage users to click through to your website. Search engine optimisation is just as critical on Pinterest as it is on Google. When creating pins, make sure they are optimised for search by using relevant keywords in the description and title. Make sure your boards are named and organised around topics your target audience is actively searching. Pinterest’s algorithm favours clear, relevant content that aligns with user intent, so think like your audience and use keywords naturally in your copy.
When creating links to your website content, you can make use of something called Rich Pins. These are specific pins that will take content from your website or blog and inject it directly into the body text of the related pin. To learn more about setting up Rich Pins on your website, you can see a full guide here.
Additionally, it’s important to keep your content fresh and up to date. You can do this by creating seasonal boards or by updating your existing boards with new pins. This will keep your followers engaged and encourage them to visit your website regularly.
Pins are multi-page, video-forward pins that allow creators to share tutorials, tips, and behind-the-scenes content in an immersive format. As of 2024, Pinterest also allows these to be promoted via ads, giving businesses another high-impact content format to experiment with. To learn more about the new Pin update you can see a full guide here.
Just like other social media platforms, creating content for trending topics is important, so be sure to keep an eye on what’s popular on Pinterest, and then using that information to influence your next batch of Pinterest content. To learn more about choosing the right trends for your business, you can see a full guide here.
Promoting Your Pins With Strategy
To generate Pinterest traffic, you may find success in promoting your pins. One way to do this is by using Pinterest ads. Pinterest ads are a great way to get your pins in front of a larger audience outside of your existing followers. This can be a good strategy if you’re starting on Pinterest from scratch, as promoted pins will let you reach a large number of people right off the bat.
Keep in mind, however, that not everyone who sees your promoted pins will be interested in following your account. The best bet, we think, is waiting until you’ve done some experimentation with your content (more on that in the tip below) to see what works, and then spending money promoting pins to a wider audience.
In addition to paid ads, keep an eye on what’s trending. Pinterest offers a dedicated Pinterest Trends Tool that shows rising topics and seasonal interest spikes. Use this to guide your content calendar, aligning pins with what users are actively searching for throughout the year. Learn more here.
You can also promote your pins by collaborating with other Pinterest users. You can do this by creating or participating in group boards that are related to your business. Because users can follow individual boards, this can be a good approach to tap into already-established audiences on Pinterest who may already have an interest in your industry/niche.
Pin promotion doesn’t just involve spending money. If you’re already using other social media platforms to grow your brand, you should be sure to spread the news of your Pinterest boards on those too. There’s a good chance that if people are interested in your brand on other social media platforms, they’ll also be interested in following you on Pinterest too. Consider adding Pinterest save buttons or widgets to your site to encourage readers and shoppers to pin your content themselves, further increasing visibility.
Building an Engaged Audience
Pinterest may not operate like traditional social platforms, but community engagement still matters. While group boards lost some influence due to algorithm changes, curated, active boards in your niche can still help you reach broader audiences, especially if you’re collaborating with others in your industry. You can find out more on how to create and manage group boards here.
Engage with your audience by responding to comments, following relevant creators, and occasionally repinning content from others that align with your brand. If you have an engaged customer base, consider creating collaborative boards or encouraging user-generated content to build trust and increase organic engagement.
Analysing Your Results
We mentioned above the importance of analysing what content performs well on Pinterest before promoting your pins to a wider audience. You can do this by checking your account analytics. This is only available to business accounts, so be sure to create one if you haven’t already!
To ensure that your Pinterest marketing efforts are successful, it’s important to analyse your results. Pinterest provides analytics tools that allow you to track the performance of your pins and boards. You can use this information to identify which pins and boards are performing well, and which ones need improvement.
Regularly checking your account analytics – we recommend at least once a month – will help you to refine your Pinterest marketing strategy and generate even more traffic to your website. As you learn more about your audience, you’ll gradually get an intuitive understanding of what resonates with them. Until then, your Pinterest account analytics will be your best friend.
Pinterest Traffic: The Conclusion
Pinterest is a powerful tool for driving traffic to your website, and it’s often overlooked by businesses. By creating a Pinterest business account, creating engaging content, promoting your pins, and analysing your results, you can increase your online presence and generate traffic to your website, blog, or online store.
If you haven’t already, it’s time to start leveraging the power of Pinterest for your business!
And if that all sounds like too much work, we’re here to help. At Giraffe, we’ve been creating content for Pinterest (and every other social network) for years, so we know how to get the most from it! If you’re ready to take your social media to the next level, get in touch with us here.