Social Media Stats in the UK: What the Numbers Mean for Brands
Every year, Ofcom’s Online Nation report gives the clearest picture available of UK social media use. It dives into things
— read. listen. learn.
Social Media Insights
Articles, research, our podcast and publications, all pulled from the same place: fourteen years of client work, the marketing insights that came out of it, and the mistakes that shaped them.
— Latest articles from the team
Ideas worth reading.
Explore a selection of our latest social media insights.
How Financial Services Brands Can Build Credibility on Social Media
In financial services, credibility is everything. Unfortunately, many brands are slowly destroying this on social media because they’ve got their
LinkedIn Outreach That Doesn’t Feel Spammy
LinkedIn inboxes are full of bad outreach. Here's how to write cold and warm DMs that actually get replies, with…
What NatWest’s Social Strategy Can Teach us About Human-First Marketing
How can NatWest inject some human-first marketing into thier strategy?
Social Media for Travel Brands: How to Inspire, Not Just Inform
A lot of travel brand feeds look the same: pictures of sunsets and drinks by the pool. But this isn't…
How to Build a Social Media Content Calendar That Actually Gets Used
Content calendars are only useful if people actually follow them. If there's no process behind it, it quickly becomes outdated…
Building a LinkedIn Network That Actually Converts
Want to know how to make the most of your LinkedIn network? This guide dives into the essential ways to…
How Often Should You Post on Social Media? The Honest Answer
How often should you be posting on your social media channels? In this article, we take a look at what…
Ad Fatigue: How to Spot It, Prevent It, and Recover From It
Ad fatigue is caused by a lack of data monitoring. In this article, we discuss how to analyse your stats…
— our podcast
Social in 10
Our Monday morning podcast. Ten minutes, once a week: what's actually happening in social and digital that week, plus a guest who knows one corner of it properly. Past guests have come from Cisco, Condé Nast, Suez, LinkedIn, Sky and Next, each talking through their specific area of expertise rather than generic marketing chat.
— The human-first marketing book
Our CEO wrote the book on human-first marketing.
Fourteen years running Giraffe taught Phil Treagus-Evans what actually makes people trust a brand. He wrote it down. That became Human-First Marketing: The Art of Being Seen, Trusted and Remembered, an Amazon bestseller with over 1,000 copies sold, built around four working principles (people, authenticity, connection, purpose) and two frameworks born from client work: EMPATH, for understanding an audience, and the Pinball Strategy, our replacement for the traditional marketing funnel.
"Human-first" isn't a line the marketing team came up with to sound different. Every strategy, every recommendation traces back to the same book. That's something you can check, not a value pinned to a wall.
Award-
winning.
🏆 Shortlisted at the Business Book Awards 2026
🏆 Winner at the Nautilus Book Awards 2026
Reviews
are in.
★★★★★
A modern marketer's bible.
★★★★★
A must-read for any marketer.
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Office day vlogs.
Giraffe's YouTube channel gives you a look inside the agency: office-day vlogs alongside videos focused on specific topics, where we share the research and thinking that usually stays in client meetings.
We hope you find it to be a genuine resource, not a highlight reel. If you want to see how we actually approach social and digital marketing, this is where to look.