![Colour Psychology in Marketing: What Each Colour Communicates [INFOGRAPHIC]](https://www.giraffesocialmedia.co.uk/wp-content/uploads/2026/07/Cover-Colour-Psychology-in-Marketing-720x400.webp)
Colour Psychology in Marketing: What Each Colour Communicates [INFOGRAPHIC]
Your brand colours communicate so much before you’ve even said a single word. Here’s a cheat sheet to help you…
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Social Media Insights
Articles, research, our podcast and publications, all pulled from the same place: fourteen years of client work, the marketing insights that came out of it, and the mistakes that shaped them.
— Latest articles from the team
Ideas worth reading.
Explore a selection of our latest social media insights.
The Content Mix That Grows LinkedIn Audiences 10x Faster
Not sure what mix of content is right for ongoing success on LinkedIn? This article explains all you need to…
Rethinking Influencer Briefs in Skincare Marketing
Rethinking influencer briefs in skincare marketing to balance education and authenticity, empowering creators while strengthening brand storytelling.
Making Financial Literacy Shareable: Social Formats That Turn Education into Engagement
Financial services are in the middle of a trust reset. Younger consumers are no longer defaulting to banks, advisors, or
The Visual Identity Mistakes That Are Costing Property Brands Listings
Visual Identity is the first impression a potential vendor gets of your brand. We explore what separates good from bad…
The 80/20 Rule for Social Media Content: What to Post and When
If you’re asking yourself how to stay relevant in a saturated market, the 80/20 rule is your answer. This rule
Talking Outcomes Without Breaching Trust: Tone for Private Clinics
Talking about outcomes can be one of the hardest parts of marketing in private clinics. When patients are deciding which
The Power of LinkedIn Groups: How to Use Them for Industry Influence and Brand Awareness
Have you ever received an invitation to a LinkedIn group and wondered what they are or what their purpose is?
Cost of Ads on LinkedIn: How to Maximise ROI and Optimise Your Spend
In this article, we will dive into the cost of ads on LinkedIn and how to maximise ROI and optimise…
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Social in 10
Our Monday morning podcast. Ten minutes, once a week: what's actually happening in social and digital that week, plus a guest who knows one corner of it properly. Past guests have come from Cisco, Condé Nast, Suez, LinkedIn, Sky and Next, each talking through their specific area of expertise rather than generic marketing chat.
— The human-first marketing book
Our CEO wrote the book on human-first marketing.
Fourteen years running Giraffe taught Phil Treagus-Evans what actually makes people trust a brand. He wrote it down. That became Human-First Marketing: The Art of Being Seen, Trusted and Remembered, an Amazon bestseller with over 1,000 copies sold, built around four working principles (people, authenticity, connection, purpose) and two frameworks born from client work: EMPATH, for understanding an audience, and the Pinball Strategy, our replacement for the traditional marketing funnel.
"Human-first" isn't a line the marketing team came up with to sound different. Every strategy, every recommendation traces back to the same book. That's something you can check, not a value pinned to a wall.
Award-
winning.
🏆 Shortlisted at the Business Book Awards 2026
🏆 Winner at the Nautilus Book Awards 2026
Reviews
are in.
★★★★★
A modern marketer's bible.
★★★★★
A must-read for any marketer.
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Office day vlogs.
Giraffe's YouTube channel gives you a look inside the agency: office-day vlogs alongside videos focused on specific topics, where we share the research and thinking that usually stays in client meetings.
We hope you find it to be a genuine resource, not a highlight reel. If you want to see how we actually approach social and digital marketing, this is where to look.