— Meta Advertising stats
businesses are actively advertising on Meta’s platforms right now, most of them small and medium-sized.
people can be reached through Facebook ads worldwide, up 93.3 million in the last year alone.
— paid social
Facebook Ads Agency
Right now, an ad in your account is spending money on an audience that stopped converting months ago.
Meta’s ad platform rewards attention. Campaigns that get watched, tested and adjusted week to week consistently outperform the ones left running on autopilot, and that gap widens every month as more of the 10 million-plus businesses advertising on Meta compete for the same audiences.
Facebook Ads at Giraffe means someone is genuinely looking at your account every week, not reporting on it once a month and hoping.
— What is facebook ad management?
Facebook Ads works when someone treats it like a media buy, not a boost button.
Facebook Ads is Meta's paid advertising system across Facebook, Instagram and the wider Audience Network, built on campaign objectives, audience targeting, placements, budgets and creative that all interact with each other. Done properly, it means structured campaigns built around a clear objective (leads, sales, awareness), audiences built from real customer data rather than guesswork, creative made and rotated specifically for the platform, and a budget that moves toward what's actually working. Every one of those pieces affects the others.
Done badly, it looks like one campaign running the same three images since launch, an audience that was never refined past "everyone aged 25 to 65", and a budget nobody's touched since it was set. The account still runs. It just quietly gets more expensive and less effective every week, and because Meta reports impressions and clicks either way, nothing ever waves a flag to say so. That's usually the point businesses start looking for a Facebook Ads agency rather than trying to hold it together internally.
— human-first thinking
Behind every click sits a person, not a data point. Human-first Facebook Ads means chasing customers, not cost-per-click.
— Who is it for?
Facebook Ads looks different depending on where you're starting.
Running on autopilot
Your ads have run untouched for months. We take over management and give the account proper weekly attention.
Spending blind
Budget goes out weekly with no clear objective behind it. We build campaigns around a specific, measurable goal.
Ready to scale
One campaign is converting and you want to scale it safely. We grow spend without breaking what's working.
Burned before
A past agency over-promised and under-reported. We show you exactly what's working, and what isn't, every month.
— How we do it
The account that gets ignored is the account that gets expensive.
Meta ads management often goes like this: a strategy call, a campaign build, then silence until the invoice lands. Nobody logs back into Ads Manager until the next monthly report arrives. Creative goes stale. Audiences get exhausted. Budget keeps flowing to whatever was set up in week one, whether or not it's still working.
We treat Facebook Ads and Meta Ads management as an ongoing discipline. Every account gets checked weekly: creative rotated before fatigue sets in, audiences refined against real conversion data, budget reallocated toward what's actually converting. As your Facebook Ads agency, we send you what changed and why, alongside the numbers, not just a screenshot of impressions going up. That's the difference between an ads account and an ads account someone is actually running.
The process
01 Audit
We go into your Meta Ads Manager and pixel data to see what's actually happened, not just what the last report said.
02 Build
We structure campaigns around one objective, build audiences from real customer data, and get creative and tracking set up properly before anything goes live.
03 Launch
Campaigns go live as a controlled test, so we know what's working before we commit real budget to it.
04 Optimise
We're in the account every week after that, moving budget, refreshing creative and cutting anything that stops earning its place.
— FAQ
Ask us
anything
The questions we hear most before someone brings us onboard as their Meta ads agency.
We do them ourselves. Why do we need a Facebook Ads agency?
Running ads and running them properly are different things. If someone in your team is managing the account alongside five other jobs, campaigns usually get set up once and left alone, because there’s no time to check them weekly. That’s when performance quietly slides. A Facebook Ads agency gives the account dedicated, ongoing attention: creative rotated before it fatigues, audiences refined against real data, budget moved toward what’s converting. You keep the strategic oversight. We do the daily watching.
What do we actually get with your Facebook Ads management?
You get a full audit of your existing account (or a proper build from scratch if you’re starting fresh), a campaign structure built around one clear objective, creative made and rotated specifically for Meta’s platforms, and weekly hands-on management: budget shifts, audience refinement, creative testing. Every month you get a report that explains what changed and why, not just a screenshot of the numbers. It’s Meta Ads management as an ongoing discipline, not a one-off campaign build you’re left to run yourselves.
We already boost posts on Facebook. Isn't that the same?
Boosting a post and running a campaign in Ads Manager aren’t the same thing, even though Meta makes the boost button look like the easy version of both. Boosting picks an existing post and throws a small budget behind it, with almost no control over objective, audience structure or bidding. Proper Facebook Ads means building campaigns around a specific objective, structured audiences, and creative made for the format, then managing all of it weekly. Boosting is a shortcut. This is the actual discipline.
What do you need from us to get started?
Access to your Meta Business Suite, ad account and pixel (or help setting one up if you don’t have one), your brand assets, and a sense of what a good lead or sale actually looks like for you. If you’ve got existing customer data, even better, since we can build lookalike audiences from it early. Creative is our job, though input on past campaigns that did or didn’t work speeds things up. Most clients are fully handed off within the first week.
Our last agency's account got flagged and ads kept getting disapproved. What happens if that happens again?
Most disapprovals come down to policy issues that are avoidable with the right setup: personal attribute targeting, certain claims in healthcare or finance copy, or landing pages that don’t match the ad. We build campaigns against Meta’s policies from the start, particularly important for regulated sectors, so disapprovals are rare rather than routine. If something does get flagged, we appeal it and fix the root cause within days, not leave it sitting there burning your daily budget on paused ads.
Can you run compliant ads for regulated sectors like finance and healthcare?
Yes, and it’s a meaningful part of our client base. Finance ads need FCA-compliant risk wording visible in the ad itself, not hidden behind a link, and records kept for three years. Healthcare ads can’t use patient testimonials, images or data without documented consent, and need monitoring for adverse event comments. We build these constraints into the campaign from day one rather than treating them as an afterthought, because getting them wrong doesn’t just cost you a disapproved ad, it’s a genuine compliance risk.
Is the ad account and audience data ours if we ever leave?
Yes. Campaigns run through your own Meta Business Manager, not ours, so the account, audiences and performance data stay with your business, whatever happens with the relationship. We just need admin access to run and report on it.
Meta-certified expertise.
Your campaigns are managed by specialists who hold recognised Meta certifications and understand how to plan, build and optimise campaigns properly.
What if your ad account got checked every week, not just billed?
Let's talk about what proper Facebook Ads management could look like for your business.
— Complementary Services
Other ways we can help.
Services that surround Facebook Ads management, so it's not working alone.
01
Paid Social Strategy
Facebook Ads is the execution. Paid Social Strategy is the plan that decides how much budget goes where across Meta, TikTok, LinkedIn and beyond, so Facebook isn't operating in isolation from the rest of your paid spend.
02
Instagram Ads
Facebook Ads campaigns already reach Instagram by default, but if you want dedicated Instagram-first creative, Reels and Stories built specifically for that audience, that's Instagram Ads, run alongside this service rather than replacing it.
03
Channel Management
Facebook Ads earns the click. Channel Management is what happens once someone lands on your organic Facebook and Instagram pages, making sure what they find there matches what the ad just promised them.
