B2B Marketing Agency

A good B2B Marketing agency will do more than just drive likes. It will harness your message and drive conversions through social media.

Whether it’s LinkedIn thought leadership or target ads, we can help you reach your business goals.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

What Makes Social Different
in B2B Marketing?

Longer Sales Cycles

B2B sales usually involve multiple decision-makers and higher-value purchases, so social activity needs to maintain interest and trust over a longer period. Content should guide prospects through each stage of the buyer journey with steady, value-led communication.

Trust and Expertise Focus

B2B audiences are driven by evidence, credibility, and insight. Social content should position the brand as a knowledgeable authority, sharing educational resources, success stories, and thought leadership that build confidence and respect.

Relationship Over Reach

In B2B, it’s not about reaching the most people but engaging the right ones. Effective social strategies focus on meaningful interaction, personalised engagement, and long-term relationship building with key stakeholders and partners.

Our B2B Marketing Experience

We've worked with brands and businesses all over the world, helping them reach their target audience, generate leads, boost advocacy, and more.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our B2B Marketing Services

How do we help businesses achieve their B2B goals? With a mixture of bespoke services and projects, aligned with broader KPIs.

Social Media Strategy

A strategy is the difference between posting aimlessly on social media, and having a solid foundation that influences every move you make.

Employee Advocacy

Developing an advocacy program that encourages and rewards your team for becoming brand advocates on social media is a superpower that many companies have yet to utilise.

LinkedIn Marketing

For professionals and brands looking to grow their reach, LinkedIn, with its high engagement, is one of the best choices.

Content Strategy

Behind every good piece of content is a rock-solid content strategy, guiding you on what should be created, and who you’re speaking to.

Community Management

With community management, you can build meaningful connections with your audience through both responsible and proactive methods, turning followers into loyal brand advocates.

The Giraffe team are a pleasure to work with! They're not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they're flexible and accommodating when it comes to tweaks. We are thrilled so far with the results they’ve helped us achieve.

Holly-Marie Jones

Marketing Manager, Mixology Digital

We’ve been working with Giraffe for over a year now and couldn’t be happier with the work they have down for us. They know how to market our brand at Bromptons Opticians perfectly. The Giraffe team are professional and efficient while also being super easy to work with and very friendly too! Seeing our social media presence grow during the time we’ve worked with Giraffe is fantastic and we look forward to working with them even more in the future.

Jack Woodrup

Marketing Manager, Bromptons Opticians

We’ve had the pleasure of working with Giraffe for a little over 6 months now and they’ve been very supportive, professional, efficient and also flexible in terms of making adjustments as we go along and build the ZAFARI brand in social media. In fact, we’ve made incredible progress together with Giraffe and generated over 1.5 milllion impressions during the last 6 months across both ZAFARI’s Facebook and Instagram profiles.