— Social media for B2B brands
B2B Social
Media Agency
14+ years | Award-Winning | B2B Specialists
14+ years | Award-Winning | B2B Specialists
— The challenge for B2B brands on social
A B2B sale is never made by one person, in one moment, from one post.
B2B buying is a committee sport. The person who signs off rarely searches alone. There's a marketing lead doing the initial research, a finance director asking about ROI, a procurement team running checks, and a leadership team that needs to feel comfortable before anyone commits. The job of a B2B social media agency isn't to reach one of them. It's to reach all of them, with content doing different jobs at every stage of a cycle that can stretch for months.
Then there's the timing challenge. Around 95% of your potential buyers aren't actively looking right now, but they're still forming opinions. When the right moment comes, triggered by a leadership change or a board-level push for growth, they'll turn to the suppliers they already know and trust. The goal of B2B marketing on social isn't to capture demand. It's to build familiarity long before demand exists.
Trusted by B2B brands.
— our core service pillars
Built for how B2B actually works.
Four connected services, each built around the way B2B buyers actually make decisions.
01
Creative
DESIGN | VIDEO | CONTENT CREATION
Content for B2B brands needs to do more than look good. We build creative that earns trust with every level of the buying committee, from the marketing lead to the CFO.
02
Influencers
STRATEGY | CAMPAIGNS | AMBASSADORS
In B2B, the voices that matter aren't always the ones with the biggest followings. We identify the sector figures your buyers already respect and build partnerships that create authority in the right rooms.
03
Paid
AWARENESS | SALES | LEAD GEN
B2B paid social is about reaching the right job titles at the right companies at the right moment. We build campaigns that work across awareness, consideration and conversion in complex buying cycles.
04
Social
POSTING | COMMUNITY | THOUGHT LEADERSHIP
Organic social for B2B brands isn't about trend-chasing. It's about building consistent authority so that when your potential buyers are ready to move, your name is already familiar.
Seen enough to have a conversation?
No pitch. Just a straightforward chat about your B2B brand, your goals and whether we're the right fit.
— Human-first marketing in B2B
Businesses are made of people. Reach the people first.
Human-First is the philosophy that runs through every Giraffe campaign. In B2B, it's not just a value statement. It's a practical advantage. Most B2B brands market to organisations, but organisations don't open LinkedIn. People do. The finance director evaluating whether the spend can be justified. The marketing lead looking for an agency they can rely on. The CEO carrying the reputation risk if it goes wrong. A good B2B social media agency builds content that reaches each of them as people, not as job titles.
That same Human-First thinking matters beyond the sale too. When you win a B2B client, you don't wave goodbye at the purchase. You work together, across calls, reports and difficult conversations that can last years. The relationships built through social become the tone for everything that follows. Brands that understand this don't just create better content. They create the foundations for partnerships that last.
Award-winning work for B2B brands.
— Our work with B2B organisations
The B2B brands that trusted us.
Established B2B brands across finance, technology, professional services and more. Here's what we've built together.
— FAQ
Ask us
anything
The common questions we hear from B2B organisations about working together.
We're a B2B business. Do you actually understand our world?
We understand that B2B is not consumer marketing with a suit on. Your buyers are committees, not individuals. Your sales cycles are months, not minutes. Your content needs to build credibility over time, not chase clicks. We’ve worked with B2B brands across professional services, technology, finance and beyond, and we bring a genuine understanding of how B2B purchasing decisions are actually made. Oh, also – we are a B2B brand ourselves!
We have a long sales cycle. How does social media fit in?
It fits in precisely because of the long sales cycle. When a B2B purchase takes months and involves several decision-makers, the brands that win are the ones that have been present and credible throughout. Social keeps you in the frame when buyers aren’t ready to act, so when they are, they already know who you are.
Our decision-makers don't really use social media.
They do. A CFO evaluating vendors scrolls LinkedIn. A marketing director looking for a new agency follows industry voices. A procurement lead checks a supplier’s profile before getting on a call. The question isn’t whether they use social. It’s whether your content is worth their attention when they do.
How do you measure ROI for B2B social media?
Not with vanity metrics. For B2B brands, the meaningful measures are pipeline influence, brand recall among decision-makers, inbound enquiry quality and how social feeds into longer sales conversations. We set these expectations clearly upfront and report on what actually matters for your business.
What kind of content actually works for B2B?
Content that earns its place in someone’s feed. In practice, that means sector insight, honest opinions on industry topics, proof of your thinking, and content that makes your people visible. What doesn’t work: generic tips, celebration posts, and anything that could belong to any company in any industry.
Is LinkedIn the only platform worth investing in for B2B?
For most B2B brands, LinkedIn is the primary channel. But depending on your sector, audience and goals, Instagram, YouTube or even TikTok can play a supporting role. We don’t recommend platforms for their own sake. We recommend what makes sense for who you’re trying to reach.
What makes Giraffe Social different?
Most agencies focus on output. We focus on what the output is supposed to achieve. But the real differentiator is philosophy. Human-First Marketing isn’t a tagline we borrowed. It’s an approach our CEO wrote the book on. Literally. Every strategy, every piece of content and every client relationship we build is shaped by the belief that the most effective B2B marketing treats people as people, not as job titles. No other agency can say that.
— thinking about B2B marketing
Ideas worth reading.
Explore a selection of our articles and research on how social can be used for B2B brands.
The Power of LinkedIn for B2B Marketing: An Infographic Guide to Success [INFOGRAPHIC]
B2B Employee Advocacy on LinkedIn: The Ultimate Guide
Does Influencer Marketing Work for B2B Companies?
Better B2B marketing begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.