— Social for established brands with great cultures
Social Media
Management Agency
14+ years | 500+ brands | UK & Global
We take social media off your team's plate and run it properly for established brands: strategy, content, community and reporting you can take to the board.
14+ years | 500+ brands | UK & Global
— Our human-first approach to social
Social media management built around people.
Strong social media management is not just about posting consistently. It is about building a presence people recognise, trust and want to hear from.
Our human-first approach to organic social starts with the people, expertise, stories and conversations inside your business. From there, we shape a social media strategy that brings those strengths to life through the right content, voice, community activity, and brand presence. The point is not to treat each part as a separate tactic. It is to make everything work together, so your brand feels consistent, credible and worth following.
When done properly, social media management gives your business more than just visibility. It builds familiarity, earns trust over time and helps turn the right attention into stronger relationships and better enquiries.
The English-Speaking Union had spent decades shaping how young people think, speak and argue, but the story wasn’t travelling as far as it deserved. We shifted their strategy from abstract talk of oracy’s benefits to real before-and-after student stories, giving their brand awareness and registrations across LinkedIn and Meta the lift they needed.
Impressions achieved across LinkedIn and Meta.
Engagements achieved across target social media platforms.
Avg.engagement rate achieved for social content
Working with Giraffe has been a game-changer for the English-Speaking Union. Their commitment to our brand has been evident in every post, campaign, and interaction.
Judith Bijeri,
Assistant Marketing Director, English-Speaking Union
— the social challenge
You're posting regularly, but there is no real purpose.
Somewhere between the work you do and the way it shows up online, something gets lost.
The updates feel routine. The wins get buried in the feed. The content ticks along, post after post, but it never quite builds into a picture people remember or feel moved by.
That is how important work ends up sounding ordinary, how real impact gets mistaken for background noise, simply because nobody has shaped it into a story worth stopping for.
We give your social presence a clear strategic spine: who needs to hear from you, what will make them care, which stories prove your value best, and how your content should build a fuller, more human picture over time.
Instead of posting because the calendar says it’s time, every piece of content is built to turn quiet impact into a story people actually notice, and remember.
The result is a social presence that feels more visible, more credible and more human, helping people understand what you do, feel why it matters, and act on it.
Seen enough to have a conversation?
No pitch. Just a straightforward chat about your goals and whether we're right for you.
Award-winning work.
— Social Media Services
Social Media Management
Built around your culture, team and expertise internally and a deep understanding of your customer externally.
01
Strategy
We shape your social strategy around your goals, audience, channels and content pillars, giving every post a clear purpose and your wider presence a consistent direction.
02
Community
This is already strong. “Proactive outreach”, “thoughtful replies” and “better conversations” show that community management is more than answering complaints. Keep it.
03
Channel Management
We manage the day-to-day operation of your channels, from content calendars and approvals to scheduling, publishing, reporting and ongoing optimisation.
04
Employee Advocacy
We help teams become more confident advocates on social, with training, prompts and support that turn employee voices into credible, human reach for your brand.
05
Thought Leadership
We help leaders and executives show up with sharper ideas, clearer opinions and more consistent content that builds trust, authority and greater visibility with the people who matter.
What's possible with better social?
Authority
Show expertise before people need you.
Community
Turn passive followers into active conversations.
Trust
Help buyers feel safer choosing you.
Talent
Attract the best people to your team.
— Our social media process
The way we build better social for our clients.
Better social starts with understanding the people behind the brand and the people you need to reach. From there, we build a clear system for content, community, channels and visibility, making your social presence more relevant, useful and consistent.
— Our Social Media Work
Social media management success.
We're the social team behind established brands that need social to actually work for the business.
— Start with a social media audit
Start with a social media audit
See what your social could become.
A one-off review of your channels, content and community activity, giving you a clear view of what is working, what is not and where the strongest opportunities lie.
— FAQ
Ask us
anything
The questions we hear most about social media management from brands.
What does social media management include?
Our social media management services cover strategy, content planning and copy, scheduling, publishing, community management, reporting and ongoing optimisation. We can also support employee advocacy and executive thought leadership.
Where your strategy requires specialist design, video, photography or influencer activity, we bring in experts from our creative and influencer teams. Everything is built around your goals rather than a standard package.
How long before we see results from organic social?
Early improvements in strategy, consistency and content quality should be visible within the first month. Stronger brand recognition, audience quality and engagement usually become clearer over several months, depending on your starting point and level of activity. We agree realistic expectations at the outset and report on progress every month.
Can you work alongside our internal marketing team?
Yes. Some clients hand social over entirely; others want us to work closely with an in-house team. We adapt to your setup – whether you have a full marketing department or a single person – and work with them, not instead of them.
Which social media platforms do you manage?
We mainly manage LinkedIn, Instagram, TikTok, Facebook, X, Pinterest and YouTube as part of our organic social management services. We’ll recommend the right platforms based on where your audience actually is and what your goals are – not just what’s currently fashionable.
How do you get to know our brand before you start?
Every retainer starts with discovery and strategy. We speak to the right people inside your business, review your existing channels and content, assess competitors and audiences, and establish your voice, priorities and content pillars before regular publishing begins.
— thinking about organic social
Ideas worth reading.
Explore a selection of our articles and research on the topic of social media management.
The Content Mix That Grows LinkedIn Audiences 10x Faster
The 80/20 Rule for Social Media Content: What to Post and When
The Power of LinkedIn Groups: How to Use Them for Industry Influence and Brand Awareness
Better social begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.