social media advertising

There are estimated to be 5.17 billion total social media users worldwide.

X ADVERTISING

Since X’s rebrand from Twitter, it’s only seen growth in its userbase. This gives it a lot of potential for brands looking to advertise on the platform.

TIKTOK ADVERTISING

TikTok is expected to reach over 2 billion users in 2025, which will make it a hugely important platform, especially for those looking to reach a younger demographic.

YOUTUBE ADVERTISING

YouTube is still the king of long-form video, meaning that users have much greater attention spans when compared to the alternatives.

LINKEDIN ADVERTISING

For professionals and brands looking to grow their reach, LinkedIn, with its high engagement, is one of the best choices.

INSTAGRAM ADVERTISING

Instagram is one of the top dogs when it comes to social media platforms, giving you a huge potential audience to reach and speak to.

FACEBOOK ADVERTISING

Despite its age, Facebook is still the biggest social media platform around, with 3.05 billion monthly active users around the world.

PINTEREST ADVERTISING

Pinterest is social media without the social, where users create moodboards and save ideas to use later. This makes it a perfect platform for brands with high-quality, product driven content.

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while

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What is
social media advertising?

Social media advertising is essential. Not only does it help us go beyond organic content, but it lets brands decide exactly who it is they’re talking to. By pairing both paid ads and organic content, you have a winning combination.

– Kane Lodge, CFO

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what are the benefits of social media advertising?

Precise Targeting

Reach specific demographics, interests, and behaviours to connect with your ideal audience.

Cost-Effective Campaigns

Flexible budgets and pay-per-click models make it accessible and scalable for businesses of all sizes.

Measurable Results

Analytics tools provide real-time insights into performance, helping you optimise campaigns for better ROI.

Boosts Brand Visibility

Paid ads increase your exposure, ensuring your brand appears prominently in feeds and stories.

Social media advertising is no longer something brands can ignore. If you want to have success on social media, paid advertising is essential.

working with giraffe has been a game changer

Working with Giraffe has been a game-changer for the English-Speaking Union. Their commitment to our brand has been evident in every post, campaign, and interaction.

The team has an in-depth understanding of social media trends and a remarkable ability to craft tailored strategies that resonate with our target audience. They don’t just manage our accounts; they bring a creative flair and a strategic mindset that have significantly boosted our online presence and engagement rates.

– Judith Bijeri, Assistant Marketing Director, English-Speaking Union