Social Media Guides

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How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must

Personal Branding on LinkedIn: How to Build a Profile That Opens Doors

In the present, where artificial intelligence and automation are pushing us in the direction of convenience, authenticity and a human-first approach have never been more critical. Your personal brand is your one-way ticket to securing and protecting this authenticity, and creating a platform for yourself

Social Media for Driving Schools: A Smart Strategy for More Learners

The explosion of social media has undoubtedly garnered major interest from numerous businesses and, in turn, massively increased customer engagement and loyalty. With billions of social media users across all platforms, modern social media plays a crucial role in any marketing campaign, whether it aims

TikTok Marketing: Giraffe’s Expert Guide to Standing Out

Want to drive more traffic to your website or online store? It’s time to take TikTok seriously. TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in

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Social Media Metrics That Matter: A Visual Guide to Tracking Success [INFOGRAPHIC]

Want to know which social media metrics you should be tracking for success in your marketing campaigns? This infographic will tell you!

From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media

We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram

Fashion Forward: Harnessing Fashion Photography to Build An Iconic Social Media Feed

Whether you know the origin story of cerulean, or your fashion knowledge is limited to the names of different garments. We can’t deny fashion is something that is around us every day. With its presence on social media being undeniable. Platforms like Instagram, TikTok, and

Mastering Social Media for Musicians: Proven Tactics for Building Your Online Presence

Since the rise of digital media, music and social media have been inextricably linked. Social networking serves as a crucial communication and hype-building channel between musicians and fans.

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding