Social Media Guides

Mobile-First Design for Social: Creating Thumb-Stopping Visual Experiences

In today’s ever-connected digital era, where our smartphones have become an extension of ourselves, creating social content with a mobile-first design approach is no longer an option: it’s a necessity. Mobile devices have taken centre stage in our lives, and social media platforms have adapted

How To Do Social Media For Dessert Brands

It’s time to delve into the delicious world of desserts! In this month’s Social Media Guide, we’ll be talking about doing social media for dessert brands. As one of the most Insta-worthy topics, desserts are the #1 food that Gen Z-ers choose to photograph, and

Threads vs Twitter: How do they Compare? [INFOGRAPHIC]

Threads is the hot new app to hit the social media scene. The Meta-owned social platform looks to be a direct clone of Twitter, something that Elon Musk isn’t happy about… But how do the two platforms compare? Below, we’ve rounded up the primary features

Gymshark Social Media: How Do They Use It?

Before we dive into a Gymshark social media case study, let’s consider where it all began. Starting in 2012 as a screen printing operation, Gymshark has grown into one of the most recognisable fitness brands online today. A huge part of their growth comes from

Social Media for Restaurants - Cover Image

How to do Social Media for Restaurants

Many restaurants THRIVE on social media. Social media allows businesses to promote themselves to local customers and while doing so, create conversations. However, with many businesses turning to social media to promote their brand, competition has become bigger than ever. With so much competition, standing

5 Ways to Perform Conversion Rate Optimisation Cover Image

5 Ways to Perform Conversion Rate Optimisation – A Guide

It seems like everyone and their dog is trying to sell products or services on social media, and with so much competition, understanding the top ways of performing conversion rate optimisation has never been more important. The good news is that with over 4.6 billion

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important

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Social Media Guides

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