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Tips for Community Management

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement.  At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.
What is Social Media Community Management Cover Image

What is Social Media Community Management?

If you’re using digital marketing for your business, social media community management should be a key part of your strategy. If you’re not sure quite what that is, or how to make it work for you, don’t panic! We’ve put together a super simple guide

Community Management Mistakes That Will Alienate Your Audience

Every social media marketing strategy calls for community management to some extent. The degree to which these responsibilities take centre stage are dependent on the scale of each operation – while some smaller businesses may delegate community management as a secondary role for certain individuals,