It feels like every day there are changes to Instagram’s mystical algorithm which means us marketers have to find new and innovative ways of using the platform. However, whilst the algorithm changes on an almost daily basis, there are a few universal things that NEED
Find out how to use the Instagram algorithm to your advantage. Spoiler! You can boost your engagement rates and performance without spending a penny. Building success on social media is a time-consuming and sometimes precarious process. But nowhere so much as on Instagram, where what
Are you ready to set up an Instagram Shop, but aren’t sure how? Don’t worry, you’re in the right place! In this guide, you’ll learn how Instagram Shops can help your businesses reach more customers, and discover the best methods of creating one for your
If you’ve found yourself reading this article, you likely want to know how to get more views on your Instagram story. And with so many businesses using the platform to promote themselves, you’re not alone. The good news is that, here at Giraffe, we’re experts
Sponsoring Instagram posts is one of the best ways to grow and promote your business. Its focus on visual elements makes it different to other social platforms, so it stands apart from the rest. Instagram for Business boasts many useful features such as access to
Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is.
When we think of social media marketing, more often than not Instagram comes to mind, and that’s no surprise! With many influencers making Instagram their platform of choice, the constantly growing userbase, and the millions of brands advertising on the network, it’s no shock that
First impressions matter. The age-old saying is as correct on social media as it is out in the real world. And nowhere do first impressions matter more than on Instagram. If you’ve spent a lot of time creating the perfect content that entices people to
Your brand’s Instagram bio is one of the first elements users will see when they click on your profile. As Instagram doesn’t allow links in post captions, the profile website link you include is extremely important in directing users where you want them to go.