Social Media Case Studies

How Do National Geographic Use Social Media

The National Geographic Society is a “global non-profit organisation committed to exploring and protecting our planet.” Founded back in 1888, the National Geographic Society and its long-running self-titled magazine, National Geographic, continue to this day to pursue the mission “to increase and diffuse geographic knowledge

Tesco Social Media: How Does the Supermarket Brand Use Social?

Tesco and Social Media isn’t something many of use often think about, however the supermarket giant is no stranger to online marketing. Have you ever wondered how the UK’s biggest supermarket uses social media? In this social media case study, we’ll be looking at how

Disney Social Media: How Does Disney Use Social to Promote Itself?

Disney and social media, as you might expect, have a very close relationship. It goes without saying that people love Disney, so it’s only natural that the brand would want to capitalise on that on soical media. In our case study, we’re going to look

Costa Social Media: How does the Coffee Brand Use Social?

Costa and Social Media have had an interesting past, including brushes with controversy. In our case study, we’re looking at how the UK coffee brand makes use of social media to promote itself, interact with customers, and share exclusive deals. Costa & Social Media:

Amazon & Social Media: How Does Amazon Use It?

Amazon is the e-commerce company that everyone knows about, but how has it used social media to get that notoriety? Amazon understands the effect that a solid social media strategy can have. Additionally, it has a clear understanding of who the target audience is. Based

GoPro Social Media: How Did it Become so Successful?

GoPro has seen huge success on social media. GoPro was founded by Nick Woodman back in 2002, following a 5-month surfing trip to Australia. He’d found a gap in the camera market, as it was hard to find good camera equipment for amateur surfing enthusiasts

Social Media Case Study: How Does Domino’s Use It?

It’s hard to hear the word “pizza” and not think of Domino’s, especially when they dominate the fast-food industry. In 2020 they generated ~44 billion US dollars of sales in the US alone, and in 2019, 82% of sales generated in the UK were through

Apple’s Social Media: The Tech Giant’s Marketing

Apple has become one of the most world-renowned names in consumer electronics, cloud-based services, and computer technology. With the prevalence of the Apple brand in modern-day life, it’s unusual for Apple to not have a huge social media presence. Apple’s branding and products follow a

Gymshark Social Media: How Do They Use It?

Before we dive into a Gymshark social media case study, let’s consider where it all began. Starting in 2012 as a screen printing operation, Gymshark has grown into one of the most recognisable fitness brands online today. A huge part of their growth comes from

McDonald’s Social Media: A Case Study

McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social

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