Tips for Content Strategy

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

10 Simple Steps to Creating a Content Calendar for Your Brand [INFOGRAPHIC]

Creating a content calendar is a crucial step towards building a consistent and impactful social media presence for your business. Here’s a simple 10-step guide to help you craft an effective content calendar for your business on social media! Be sure to scroll all the

Content Repurposing: Maximising the Value of Your Marketing

How does content repurposing benefit your brand, and how do you do it? In this guide, we’re going to dive into the world of repurposing content on social media.

Exploring the Impact of Video Content on Brand Perception

Video content influences brand perception and loyalty through emotional engagement, increased shareability, with narrative consistency and visual branding serving as crucial components in these processes.

What is a Content Marketing Matrix?

A Content Marketing Matrix is a mapping tool for different types of content based on its purpose of educating, inspiring, entertaining, or driving sales. what are the benefits of content marketing? Content marketing is a great asset to any business looking for a successful digital

How to Design a Landing Page that Works [INFOGRAPHIC]

Landing pages are often the very first chance you have to convert a website visitor into a paying customer. Because of this, you need to do all you can to make the most of this invaluable opportunity. In the infographic below, we’ve outlined a winning

Content Pillars: Defining Them for Your Brand [INFOGRAPHIC]

It doesn’t take long for the content you create for social media to become unfocused and scattered. This is a symptom of being disorganised right from the very start, but luckily something that can be very easily fixed – with the miracle of content pillars!

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