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Tips for Content Strategy

What Is A Content Marketing Matrix

What is a Content Marketing Matrix?

A Content Marketing Matrix is a mapping tool for different types of content based on its purpose of educating, inspiring, entertaining, or driving sales. what are the benefits of content marketing? Content marketing is a great asset to any business looking for a successful digital
how to write a landing page

How to Design a Landing Page that Works [INFOGRAPHIC]

Landing pages are often the very first chance you have to convert a website visitor into a paying customer. Because of this, you need to do all you can to make the most of this invaluable opportunity. In the infographic below, we’ve outlined a winning
content pillars

Content Pillars: Defining Them for Your Brand [INFOGRAPHIC]

It doesn’t take long for the content you create for social media to become unfocused and scattered. This is a symptom of being disorganised right from the very start, but luckily something that can be very easily fixed – with the miracle of content pillars!
a guide to creating content strategies

Creating a Content Strategy: The Giraffe Guide

Content marketing is a great asset to any business that wants to utilise all the benefits digital marketing can have for your brand. But where should you start? And what makes a great content strategy? Here’s the Giraffe Social guide on creating a content marketing
transform your blog articles from infographics

How to Transform Your Blog Articles into Infographics [INFOGRAPHIC]

Blog articles are great for bringing traffic to your website, but they’re not hugely sharable – something that’s essential if you want to grow your brand. The solution to this is infographics! Infographics are highly visual images that condense a full blog article down into
make the most of curated content

How to Make the Most of Curated Content in 2023 [INFOGRAPHIC]

The start of the new year is the perfect time to refresh your social media marketing strategy, and a great way of doing this without too much extra effort is by introducing content curation into your strategy. Content curation is the process of resharing external
proportion in design

Proportion in Design: Using It To Create Better Content

Are you looking to learn how to use proportion in design to create better content? If so, you’re in the right place! Maintaining proper proportion between the elements in your design is essential to ensuring that the composition has a harmonious feel to it. If
emphasis in design

Emphasis in Design: Using It To Create Better Content

Are you looking to learn how to use emphasis in design to create better content? If so, you’re in the right place! When it comes to creating content for social media, you need to know how to put together exciting and visually interesting graphics that

The Benefits of Content Curation [INFOGRAPHIC]

Creating and posting content to social media every single day can be a very hard habit to keep up with. When you need to make everything from scratch, all by yourself, it won’t take long before you start to feel overwhelmed. This is where content