— About Giraffe Social
It's never been about the platforms. It's always been about the people.
Est. 2012 | Award-Winning | UK & Global
— The philosophy behind the work
We didn't decide to be human-first. The work decided for us.
After a decade of work, we started asking ourselves which campaigns we were actually proud of. Which ones had been delivered? Which ones felt like the sort of marketing that had a positive impact? The answer was the same, every time: the work that had real people in it. Executives with a genuine point of view. Employees whose knowledge actually came through. Customers who'd been understood deeply enough for the message to land.
That retrospective became a philosophy. Our CEO, Phil, wrote the book. Human-First Marketing became a bestseller, and the ideas in it now run through everything we do: how we structure our service, how we run the agency, and how we approach the marketing itself.
In practice, it means getting inside a business before touching a platform. Making executives visible. Turning employees into genuine advocates. Understanding customers at a level most agencies never get to.
Trusted by established brands.
— How it started
Started by two friends with everything to prove. Still proving it.
Kane and Phil spent their early twenties trying to build a social network. They put everything they had into the website - not the marketing - crashed their web designer's server on opening night, grew to a thousand users with zero budget, and eventually accepted they didn't have the capital to take it further. The social network was shelved. The skills that built it weren't.
People started asking. Friends with bands, family members with businesses, then businesses with proper budgets. They started Giraffe in an afternoon - no business plan, no real idea what an agency even was - and got to work. Within a couple of years, they were handling national brands, working alongside names from The Apprentice, and signing clients that would have seemed out of reach when they started.
The ambition kept pace with the growth. A brand in China flew them to Hangzhou to run training sessions for teams at Alibaba. They moved into their own office. The team grew. Projects became retainers, national clients became global ones, and the agency that started with a conversation became something neither of them had quite planned for.
What drives it now isn't so different from what drove it then: find brilliant people, give them room to do great work, and keep getting sharper about where Giraffe brings real value. Fourteen years in, that's still the whole plan.
— Our People
The humans behind the thinking.
Better social begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.
Giraffe x Ecologi
Recognised as a Climate Action Workforce, we offset the carbon footprint of each of our team members.
We also plant 100 trees whenever we begin working with a new partner.
