How Insurtech Brands Can Tell Mission-Driven Stories That Actually Land
The mistake most insurtech brands make isn't a lack of storytelling, but a lack of evidence in the story that is causing an erosion in trust.
Instagram Revival: How Investment Brands Can Win Over the Next Generation of Investors
Why are investment brands failing to gain an audience on Instagram, and how can they adapt their strategies to reach the next generations of investors?
Why Most Challenger Bank TikToks Flop – And the Fix That Actually Works
Most challenger banks fail on TikTok because they misunderstand the platform's culture. In this article, we explore how these brands can fix their strategies.
Luxury Hospitality on LinkedIn: Influence and the Modern Guest
The modern luxury guest rarely has a clear separation between professional life and personal experience. Founders, executives, creatives and investors move fluidly between work, culture and travel. For luxury hospitality brands failing to show up in spaces these guests are already existing in is a
Building A Powerful Executive Personal Brand On LinkedIn
An executive’s personal brand is no longer separate from the business’s credibility. Studies show that more than nine in ten professionals trust organisations more when senior leaders are visible on social media. LinkedIn has become the default platform for validating expertise and leadership. Used daily
B2B Employee Advocacy on LinkedIn: The Ultimate Guide
If your LinkedIn strategy relies solely on your company page, you’re already losing your audience’s trust. Consumers’ trust in brands is declining. According to a PwC survey, 90% of business executives think customers highly trust their company, but only 30% of consumers actually do. This
Crew-Led Storytelling: A Practical Guide to Authentic Airline Branding
Crew-led storytelling outperforms more corporate-style content through social media because people trust people. By showcasing crew stories, airlines reveal the heart of their brand and create credibility.
Personal Branding: What It Is And Why It’s Important
In modern society, where everyone lives chronically online, and there’s more competition than ever to stand out from the crowd, branding is just as important for your professional self as it is for businesses! The purpose of a marketing brand is to sell something; in
Care-Tech Brands: Effective Social Media Strategies for Cultural Change
Cultural shifts within the care sector have led to increased demand for the services of care-tech brands. Over recent years, in the UK, there’s been a focus on using more tech in the care sector. The aim is to alleviate pressures and make processes more