Catherine Jakob - Giraffe Social

airline content

Crew-Led Storytelling: A Practical Guide to Authentic Airline Branding

Crew-led storytelling outperforms more corporate-style content through social media because people trust people. By showcasing crew stories, airlines reveal the heart of their brand and create credibility.

Branding

Personal Branding: What It Is And Why It’s Important

In modern society, where everyone lives chronically online, and there’s more competition than ever to stand out from the crowd, branding is just as important for your professional self as it is for businesses! The purpose of a marketing brand is to sell something; in

care-tech

Care-Tech Brands: Effective Social Media Strategies for Cultural Change

Cultural shifts within the care sector have led to increased demand for the services of care-tech brands. Over recent years, in the UK, there’s been a focus on using more tech in the care sector. The aim is to alleviate pressures and make processes more