How Insurtech Brands Can Tell Mission-Driven Stories That Actually Land
The mistake most insurtech brands make isn't a lack of storytelling, but a lack of evidence in the story that is causing an erosion in trust.
Clarifying Content Pillars in Scaling EdTech Startups
In a fast-paced and growing industry like EdTech, having solid foundations for your content, like content pillars, is essential. They bring focus to your messaging, help you stay consistent, and make scaling your marketing a lot easier. When your pillars are clearly defined, you can
Care-Tech Brands: Effective Social Media Strategies for Cultural Change
Cultural shifts within the care sector have led to increased demand for the services of care-tech brands. Over recent years, in the UK, there’s been a focus on using more tech in the care sector. The aim is to alleviate pressures and make processes more
Leading with Care: How Founder Voices Can Drive Trust in HealthTech
The Human Face of HealthTech When a new digital tool promises to “revolutionise patient care,” the reaction from many working on the frontline in the healthcare industry isn’t instant enthusiasm, it’s caution. In a survey of over 300 healthcare professionals across Northern Europe, less than
Designing LinkedIn Campaigns That Reflect Complex EdTech Sales Cycles
Structuring content and targeting that nurtures EdTech stakeholders across longer decision timelines. With any campaign, it’s all about how you engage your audience to end up at a certain objective for example, sales, brand lift, lead, etc. On some occasions this process can be quicker
FinTech Marketing: How Fintech CMOs Can Make LinkedIn Actually Work
In this blog post, you will learn top strategic FinTech marketing moves to stop the scroll and start meaningful engagement with decision-makers on LinkedIn. The current social media landscape of uncertainty and distrust It is no understatement that even the largest-scale of industries and conglomerates