Paid

How to Build a Full-Funnel Paid Strategy for a Travel Brand

When it comes to marketing your travel brand, the one thing to keep in mind is travel booking windows can span 20 to 90+ days and have over 50 marketing touch points. One other important factor to consider is not relying on last-click attribution. This

Ad Fatigue: How to Spot It, Prevent It, and Recover From It

Ad fatigue is caused by a lack of data monitoring. In this article, we discuss how to analyse your stats and optimise your ads before fatigue kicks in.

The Power of LinkedIn Groups: How to Use Them for Industry Influence and Brand Awareness

Have you ever received an invitation to a LinkedIn group and wondered what they are or what their purpose is? LinkedIn groups are often overlooked, but when used correctly, they can be a great tool for conversations, strengthen brand awareness, and position your brand as

Cost of Ads on LinkedIn How to Maximise ROI and Optimise Your Spend

LinkedIn Ad Costs: Budget, Bidding and ROI

In this article, we will dive into the cost of ads on LinkedIn and how to maximise ROI and optimise your spend.

Pinterest Ads Manager: A Step-by-Step Guide to Creating Effective Campaigns

Pinterest isn’t just a “scrapbook” anymore; it’s one of the most intent-driven ad platforms. Users come here to plan, save and ultimately, purchase, which is why Pinterest Ads have quietly become a go-to channel for brands looking for high-quality traffic and highly converting audiences. Whether

To X or Not to X: Evaluating the Continued Value of X Ads for Brands

In the world of digital marketing, one question always revolves around marketers’ minds: should we be running ads on X? With platform changes, user behaviours ever evolving, and budgets being under the microscope. In this blog, we’ll explore both sides of the argument, look at

A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands

TikTok is now one of the most popular video social media platforms, gaining popularity during the Covid lockdown in 2020, where many were stuck at home unable to film content with friends. Since then, authentic content has remained a staple for TikTok and has evolved

Instagram Ads Cost: How to Plan Your Budget

Instagram advertising does not have a fixed price list. You choose a budget, but the cost of reaching the right people changes with the audience, the objective, competing advertisers and the quality of the ad. The useful question for a marketing team is therefore not

TikTok Ads Library: How to Leverage It for Creative Inspiration and Competitive Insights

TikTok has quickly become one of the most influential advertising platforms, with brands using short‑form video to reach and engage massive audiences. But success on TikTok isn’t just about making videos of yourself dancing (so 2020), it’s about creating content that resonates with your target

LinkedIn Ads Library: How to Leverage It for Competitive Insights and Better Campaigns

LinkedIn is one of the most powerful platforms for B2B marketing, offering unmatched targeting for professionals and decision‑makers. But building high‑performing LinkedIn campaigns takes more than knowing your audience; you also need to understand the competitive landscape and see what’s working in your industry. That’s

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Creative

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LinkedIn Ad Costs: Budget, Bidding and ROI

A Complete Guide to TikTok Spark Ads: Amplifying User-Generated Content for Brands

Instagram Ads Cost: How to Plan Your Budget

TikTok Ads Library: How to Leverage It for Creative Inspiration and Competitive Insights

LinkedIn Ads Library: How to Leverage It for Competitive Insights and Better Campaigns

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