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social media strategy

georgia - giraffe social

"An effective social media strategy serves as a roadmap to your social media success. A robust social media strategy isn't just an option; it's the foundation for a brand's social media success."

Georgia Brady, Social Media Manager


We understand your brand's social standing, market position, business objectives and target audience.


Crafting a bespoke road map that pinpoints how social media will contribute to your business objectives.


We set clear performance indicators based on industry benchmarks to ensure measurable results and track progress.


We constantly sync the strategy with business goals, periodically evaluating its efficacy for sustained results.

want a custom social strategy?competitor research?plans for organic & paid?a current day audit?campaign planning?clear & measurable KPIs?

strategy case study


  • increased engagement
  • brand awareness
  • grow followers


  • introduce a content strategy to add more purpose to posting
  • create engaging and on-brand content
  • run giveaways to bring in new followers
followers gained
impressions increase

want to boost sales?generate leads?increase engagement?build a community?grow brand awareness?

why is a social media strategy important?

I'm sorry to be the bearer of bad news but gone are the days of simply putting your brand on social media. It is now an expectation with your customers that you will have a presence on social media, much like the expectation to have a website.

If you want social media to contribute to your overall business goals genuinely, you will need a strategy. Failing to plan is planning to fail, as they say.

A sound social media strategy clarifies what to post and when and delves deeper into understanding your audience's preferences, behaviours, and pain points. It allows for proactive planning, ensuring your content is diverse yet cohesive, and opens avenues for genuine interaction and feedback.

Beyond just visibility, it equips brands to build trust, foster loyalty, and transform social media from a mere communication tool into a powerful catalyst for business growth.

how can Giraffe help you create a strategy?

Our approach to crafting a potent social media strategy at Giraffe is rooted in rigorous research and creative vision. We start by immersing ourselves in your brand and understanding its ethos, objectives, and nuances. Equipped with this insight, we delve into an in-depth analysis of your target audience, discerning their preferences, behaviours, and engagement triggers.

Concurrently, we evaluate your existing social presence and scout the competition, identifying gaps and opportunities. But our work continues beyond mere analysis. Drawing from our vast experience and industry expertise, we sculpt a tailor-made content strategy underpinned by compelling content pillars to ensure your brand narrative unfolds with impact and consistency.

With Giraffe by your side, you're not just getting a strategy; you're gaining a dynamic roadmap that aligns with your brand's ambitions, ensuring every post, every engagement, and every campaign is a step towards achieving your business goals.