Travel
Marketing Agency

Giraffe are social media specialists, not travel industry insiders, and that distinction is worth being clear about. What we bring is a structured process for extracting what we need from you: your audience, your competitive space, your seasonal pressures and the commercial goals the content is serving. We’ve worked across destination, hospitality and tour operator brands, so we know the territory well. Plus, it helps that we’re a team of well-travelled folk! But the expertise about your specific business always comes from you.

The most common reason influencer campaigns underperform in travel is the wrong kind of reach. Large audiences are not useful if the people in them are not actively planning or considering travel. We prioritise fit over follower count, matching creators to your brand, destination and audience intent. We also build the brief around the story we want to tell, not just the deliverables we want to receive.

It’s rarely a straight line. Most people are inspired on social months before they search, compare and book. As a travel marketing agency, we build for both: content that earns familiarity and trust over time, and paid campaigns that accelerate conversion when someone is already in the planning process.

Because photography and social content are doing different jobs. A stunning hotel shot works brilliantly in print, on your website and in a brochure. On social, the same image competes with every other beautiful shot from every other brand, OTA and travel magazine. Social rewards specificity, immediacy and personality, and polished photography often strips all three out.

The off-season is the opportunity, not the obstacle. While competitors go quiet, a consistent presence in January or February builds disproportionate awareness ahead of peak booking season. The content shift matters though: the quiet months are for inspiring next summer, not promoting this one. We plan the calendar around your booking curve, not the calendar year.

Carefully. The fastest way to damage a travel brand on social is to make claims you cannot substantiate. Audiences, journalists and regulators are far more alert to greenwashing than they were five years ago. We help you communicate what you genuinely do, clearly and confidently, rather than what sounds good in a caption.

Two things stand out. The first is our philosophy: Giraffe is a Human-First agency, built on the belief that marketing works best when it leads with real people and genuine experiences. Our CEO, Phil Treagus-Evans, wrote the book on it, Human-First Marketing. The second is how we’re structured: senior strategists on every account, not a pitch team that hands things off once you sign.