750k organic impressions
in one year

The Problem

Kahoot! approached us facing several interconnected challenges. Their social media presence had become static, struggling to balance the promotion of extensive platform features with fun, trend-driven content.

The brand was also navigating a complex identity transition - from being perceived purely as a bright, youth-focused educational tool to becoming a credible, versatile platform for both schools and businesses.

Compounded by limited internal bandwidth and underutilised high-profile partnerships, Kahoot! needed a consistent, engaging, and human-cantered approach to reconnect with audiences across platforms.

The Approach

We implemented an organic social strategy focused on bringing clarity, cohesion, and creativity to Kahoot!’s online presence. This included streamlining its visual identity, organising promotional content alongside engaging community-led stories, and crafting platform-specific strategies to suit each audience.

By emphasising video, storytelling, and authentic interactions, we helped Kahoot! build a more dynamic and relatable social presence.

Kahoot!'s Unique Challenge

Kahoot! needed to go beyond being known just for student quizzes and showcase the full range of tools and features their platform offers.

Their challenge was highlighting this broader value while still emphasizing what made them popular in the first place. The goal was to connect with new audiences who could benefit from Kahoot!’s capabilities.

To address this challenge, we implemented platform-specific content strategies that allowed Kahoot! to showcase their full range of features in an organized and balanced way.

By tailoring messaging for each platform and highlighting real-world use cases, we helped Kahoot! demonstrate the value of their tools beyond quizzes and education.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our Work

Our work with Kahoot! combined strategic planning, creative storytelling, and partnership activation to bring their evolving brand identity to life. We developed platform-specific content strategies that balanced showcasing Kahoot!’s wide range of features with fun, engaging, and relatable storytelling. By prioritising a human-first approach, we made content more personable and approachable.

Carousels

We developed a broad range of social media carousels for Kahoot!, the goals of which varying - from seasonal updates, to speaking directly to the enterprise audience.

Singles

To supplement the longer-form carousels, we also created a number of stand-alone single graphics for social media, typically focused around generating engagement.

Working with Kahoot has been a true career highlight. From showcasing their incredible range of services across every social platform to inspiring in-person and virtual brainstorms, including an unforgettable visit to their Norway office, it’s been a joy to help their brand shine.

— Brianna Norman, Social Media Manager