— Social for Finance & Fintech brands
Finance
Marketing Agency
— The challenge for finance brands on social
The same challenges come up for almost every finance brand we talk to.
Trust, compliance and differentiation. Those are the three challenges that come up in almost every conversation we have with finance and fintech brands.
Audiences arrive sceptical of financial services by default, which means building trust through social media requires more than polished content. Consistency, transparency and people are what move the needle, not volume. FCA guidelines impose real constraints on financial services marketing, but too many brands use them as an excuse for inoffensive rather than interesting content. Additionally, most finance and fintech marketing looks and sounds identical. In a category where audiences are already disengaged, blending in isn't playing it safe. It's making it easy to scroll past.
Trusted by finance brands.
— our core service pillars
How we help finance brands show up differently.
Four specialist service areas, blended together around the nuances of financial services marketing.
01
Creative
DESIGN | VIDEO | CONTENT CREATION
Finance content needs to earn attention and build authority. We create video, photography and design that makes complex products feel clear, credible and worth stopping for.
02
Influencers
STRATEGY | CAMPAIGNS | AMBASSADORS
In finance, who says it matters as much as what's being said. We find the voices your audience trusts and build partnerships that drive results paid social alone can't.
03
Paid
AWARENESS | SALES | LEAD GEN
Precision-targeted campaigns that reach financial decision-makers at the right moment. We blend creative with data to convert attention into measurable leads and enquiries.
04
Social
POSTING | COMMUNITY | THOUGHT LEADERSHIP
Consistent, expert social media builds trust over time in this sector. We handle the day-to-day so your finance brand shows up regularly and says something worth reading.
Seen enough to have a conversation?
No pitch. Just a straightforward chat about your finance brand, your goals and whether we're the right fit.
— Human-first marketing in finance
In financial services, trust is the only currency that compounds.
Finance brands that feel human are trusted more than those that don't. Human-First marketing puts the right people front and centre: the advisers, the founders, the faces behind the brand. It shifts the conversation from product to person, from demographic to individual. Because your customers aren't data points. They're people making some of the most important financial decisions of their lives.
The most powerful thing a finance or fintech brand can do on social is give knowledge away. Clear, useful, genuinely free content proves expertise without asking for anything in return, and that generosity is what builds real trust in financial services marketing. The brands that help people understand their finances become the brands people turn to when they're ready to act.
Award-winning work for finance brands.
— Our work in finance
Finance brands doing social differently.
A selection of work from across our finance and fintech client base.
— FAQ
Ask us
anything
The common questions we hear from brands in financial services and fintech about working together.
Do you actually understand finance?
We’re social media experts, not financial advisers. But we have tried and tested processes for getting under the skin of any sector – understanding your audience, your products and what sets you apart. And after 14 years, financial services is territory we know well. We just don’t pretend to know it better than you do.
How does compliance fit into your process?
We build it in from the start. We work closely with your internal team to understand what’s permissible, and we include a compliance review stage before anything goes live. We’re not strangers to FCA guidelines or sign-off processes. If compliance is part of your workflow, we’ll fit into it.
Can social media actually work for a finance brand?
Yes, and finance brands consistently underestimate how much. Your audience is on social. The most effective financial services marketing isn’t about product shots and regulatory updates – it’s about building trust, demonstrating expertise and staying visible in a way that means people think of you first when they’re ready to act.
Do you work with our competitors?
We’re selective about clients within the same sector and will always tell you upfront if there’s a potential conflict before we start. If we already work with a direct competitor, you’ll know.
How do you make financial content engaging?
By starting with the person, not the product. Whether you’re a traditional financial services brand or a fast-growing fintech, marketing works best when it addresses the decisions, anxieties and questions your audience is already wrestling with. Finance doesn’t have to be dry – most brands just haven’t found the right angle yet.
What does working with you look like day to day?
You’ll have a named senior account manager as your main point of contact – not a rotating team of juniors. You’ll receive content for review on a regular schedule, a monthly call and clear reporting. We don’t disappear between invoices.
We've tried social before and it didn't work, what makes this different?
That’s one of the most common things we hear. Usually the issue is one of three things: the content didn’t resonate, there was no consistency, or results were measured against the wrong benchmarks. Working with a finance marketing agency that understands both the sector and the channel makes a real difference. We’d want to understand what you tried before promising anything – but if there’s a case for social in your market, we’ll find it.
— thinking about finance marketing
Ideas worth reading.
Explore a selection of our articles and research on how social can be used for finance brands.
Instagram Revival: How Investment Brands Can Win Over the Next Generation of Investors
Why Most Challenger Bank TikToks Flop – And the Fix That Actually Works
Content Strategy That Builds Trust For Challenger Banks
Better finance marketing begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.