1.4m impressions across
LinkedIn and Facebook

The Problem

Despite being one of the largest fee-free mortgage brokers in the UK, L&C Mortgages were still having trouble standing out in what’s a very saturated market. They needed help with boosting brand awareness, as well streamlining its content creation process, with a focus on growing engagement on platforms like LinkedIn and Facebook.

The Approach

Our approach for L&C Mortgages was to develop a monthly content calendar, focused on their primary selling points (mortgage advice, guides, engagements, etc). Each day of each month would then be filled with relevant content, based on the overarching theme of the respective month.

L&C Mortgage's Unique Challenge

L&C Mortgages, being in the finance industry, was subject to a lot of red tape and regulations. As such, we needed to develop systems and chains of approval, collaborating with the FCA as well as L&C’s internal compliance team.

To solve this, we developed a bespoke approval process, factoring in increased content lead times, layers of approval with multiple stakeholders, and a collaborative approach to content ideation, to minimise potential issues from the outset.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our Work

The content developed for the main L&C Mortgages pages featured a range of education posts designed to help primarily first-time buyers improve their knowledge of the industry.