Influencer Strategy
An influencer strategy ensures every partnership drives impact. We help brands define objectives, identify the right creators, and plan campaigns that amplify reach, engagement, and brand credibility.
How do Influencer Strategies work?
We combine audience insight with competitive analysis to craft a strategic influencer roadmap. From creator selection to content planning, every step is designed to deliver measurable results.
Strategic Planning
We define campaign objectives, KPIs, and target audiences, ensuring each influencer collaboration supports broader marketing goals.
Creator Alignment
By researching and selecting influencers whose values and audiences align, we ensure authenticity and maximise engagement potential.
Campaign Roadmap
We design a detailed content plan, posting schedule, and collaboration guidelines to guarantee consistent messaging and measurable outcomes.
Influencer marketing should never be guesswork. Our team uses insights, trend analysis, and experience to craft plans that actually move the needle.
— Michelle Jay, Head of Social
Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?
What are the Benefits of Influencer Strategies?
A structured influencer strategy turns partnerships into powerful marketing tools, ensuring campaigns are focused, authentic, and results-driven.
Strategic planning ensures every collaboration aligns with your brand, audience, and objectives, maximising value from each influencer relationship.
By matching the right creators to the right audiences, campaigns spark meaningful interactions that boost visibility and credibility.
Clear objectives and KPIs allow you to track performance, optimise campaigns, and deliver consistent, long-term impact.
Social Insights
Explore a selection of our articles and research to learn more about creating levelling up your brand’s social media presence.
Ready to make your social feel Human?
Get in touch with the team at Giraffe Social to see what we could achieve as your social media agency.