Employee Advocacy

Employee advocacy is one of the most powerful tools when it comes to getting your brand out there. By transforming your team into social media advocates, you can tap into their networks, spreading your brand far and wide.

How does Employee Advocacy work?

Employee Advocacy turns your team into trusted brand ambassadors. By empowering employees to share authentic content on LinkedIn and other platforms, you extend your brand’s reach, strengthen credibility, and humanise your business voice, all while driving measurable engagement.

Employee Advocacy Programme

We can build an employee advocacy program for you to deploy in your organisation. It will guide, provide purpose and incentivise your team to lay a foundation for colossal brand reach.

Employee Advocacy Training

Brands will often bring us in to do one-off or recurring training sessions with their team to ensure continued uptake in the program, and advise on how to create impactful content.

Employee Advocacy Reporting

To ensure your employee advocacy program works effectively, we offer a spectrum of reporting options, from the simple to the complex, using specialist software.

Employee advocacy works because people trust people. When your team believes in what they’re sharing, your brand’s message travels further and, most importantly, feels authentic.

— Michelle Jay, Head of Social

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

What are the Benefits of Employee Advocacy?

Employee advocacy increases brand reach, builds trust, and drives engagement by empowering your team to share authentic content with their networks.

Engaged Employees

Your team becomes an active part of your brand story. When employees share company content and see the impact of their voices, they feel more connected to your vision and purpose. This sense of involvement boosts morale, strengthens loyalty, and turns your workforce into genuine advocates for your business.

Increased Reach

As paid advertising costs continue to rise, employee advocacy offers a powerful alternative — amplifying your message through trusted personal networks. Every post shared by your team extends your brand’s visibility to new audiences, generating awareness and credibility at zero media spend.

Surpassed Sales Targets

When employees actively engage on social platforms, they don’t just promote content — they build relationships. Research shows salespeople who use advocacy programs are 45% more likely to exceed their targets, thanks to warmer leads, stronger connections, and improved brand perception.

Huge Engagement

Social algorithms prioritise authentic interaction, especially in the first few hours after a post goes live. With your employees liking, commenting, and sharing, you spark that early momentum. The result is higher visibility, stronger engagement, and a brand that feels alive in the feed.