— employee advocacy stats

more engagement on employee content than employer-driven content.

92%

of B2B buyers trust employee recommendations over traditional advertising.

— social

Employee Advocacy

The most trusted voice in your marketing isn’t your brand. It’s your team.

Your LinkedIn company page has a few thousand followers. Your team combined probably has ten times that reach. Employee advocacy is how you use it.

We build the strategy, content frameworks, and training behind it – so your team can show up confidently without it becoming another thing on their plate.

— What is employee advocacy?

Hundreds of employees. Zero posts. That's the opportunity.

Employee advocacy is when your team members share content about your business through their own personal social media accounts - most commonly on LinkedIn. Not corporate messaging pushed through their profiles, but genuine posts: industry opinions, moments from their working day, reactions to company news. Content that comes from a real person, not a logo.

The numbers behind it are hard to ignore. Brand messages shared by employees generate 561% more reach than the same content posted from a company account. And 72% of consumers say they feel more connected to a brand when they see the people behind it posting online. It is one of the most effective marketing tools available - and for most businesses, it is sitting completely unused.

— human-first thinking

Your customers trust people, not logos. Employee advocacy puts the humans back at the centre of your marketing - where they always had more influence anyway.

— Who is it for?

Built for businesses where people are the deciding factor.

B2B

Your buyers research before they buy. Make sure what they find builds trust.

Services

Your people are the product. Their voices carry more weight than your brand page.

Regulated

Trust has to be earned before anything else. People trust people, not brands.

Educational

Your product needs explaining. Your team are the most credible people to do it.

— How we do it

An employee advocacy programme built to last, not just to launch.

Most employee advocacy programmes fail for the same reason: someone announces it in a company meeting, a few people post once, and then it quietly dies. That's not a strategy problem - it's a structure problem.

When we are brought into an organisation as their employee advocacy agency, we start long before anyone touches their LinkedIn profile. Getting the culture, the framework, and the tools right first is what separates a programme that builds real momentum from one that burns out by week three.

The process

01 Believe

Before anyone posts anything, we work with your leadership and your people to establish genuine buy-in - the rationale, the mutual benefits, and consider whether your culture is ready to support it.

02 Build

With the team on board, we create a programme framework: clear goals, content guidelines, and expectations that give your people direction without turning them into a corporate mouthpiece.

03 Enable

We set up a central content hub - a shared library of assets, templates, and post inspiration that removes the biggest barrier to advocacy, which is people not knowing what to say.

04 Sustain

A launch is not a programme. We build in the training, measurement, and incentive structures that keep advocacy alive and improving long past the initial excitement.

— FAQ

Ask us
anything

The questions we hear most about how we help brands deploy employee advocacy in their organisation.

Will our employees actually get involved?

Most employee advocacy programmes fail because they ask people to share content they had no part in creating, with no training and no clear reason why it matters. We build the programme from the ground up – giving your team content that reflects how they actually talk, clear guidance on what to post and when, and the context to understand why it’s worth their time. Participation follows when the process makes sense and the content feels genuine.

What if someone posts something off-brand?

We build content guidelines and approval frameworks into the programme from the start, so your team knows exactly what’s expected before they post anything. For clients in regulated sectors, we factor in compliance requirements as a baseline, not an afterthought. You stay in control of what goes out – your employees just become the ones delivering it.

How much time will this take from our team?

Not much, and that’s by design. We handle the strategy, content creation, and frameworks. Your team’s job is to show up and share – typically a few minutes a week once the programme is running. As your employee advocacy agency, we would build it to be sustainable, not another initiative that quietly dies because nobody has time for it.

Is employee advocacy realistic for a business in our sector?

Yes — and in regulated or reputation-sensitive sectors, it’s often more valuable, not less. The need to build trust with a cautious audience is exactly where employee voices outperform brand content. We have experience working with businesses in sectors where brand safety and compliance matter, and we build programmes that reflect that from day one.

We've tried asking staff to share our posts before. It didn't work.

Asking people to share brand content is not employee advocacy. It’s hoping enthusiasm fills the gap where a programme should be. What we build is structured: the right content, the right tools, clear guidance, and ongoing support. When employees understand what they’re sharing and why it matters to them professionally, participation looks very different.

How do we measure whether it's working?

We track reach, engagement, and content performance — and connect those numbers to commercial outcomes, not just impressions. From the start, we agree on what success looks like so reporting reflects what actually matters to your business.