TikTok Shop Management

We focus on the creator and affiliate side: recruitment, commission, briefing and LIVE. Shop Ads and GMV Max sit in paid social and can run alongside what we’re doing, but they’re a different budget and a different lever. We’ll flag when paid spend would genuinely add to what the creators are already driving, rather than bundling it in by default just to grow the invoice.

It can, provided the margin supports it. TikTok Shop commission plus the platform’s referral fee typically eats 20 to 30% of the sale price, so a catalogue with thin margins struggles regardless of size. A handful of well-priced hero products with room to pay commission properly will outperform a wide catalogue where nothing can afford to be promoted. We’ll tell you honestly if the numbers don’t work before recommending you spend on this.

Yes, and it’s often the more common starting point than launching from scratch. We audit what’s already live: which creators are actually converting, what commission is set, whether Seller Center is configured sensibly. We keep what’s working, rebuild the rest, and usually get a clearer read within the first month simply because there’s existing data to work from rather than starting blind.

We can support Seller Center configuration if it needs it, but the core of this service is everything downstream of that: recruiting and briefing creators, negotiating commission, running LIVE, and reporting on GMV. If your shop is technically set up but sitting quiet, that’s exactly the gap we’re closing, rather than duplicating work your team or a web developer has already done.

Influencer marketing is usually paid for reach: a fee for a post, judged on views and engagement. TikTok Shop management is paid on performance: creators earn commission only when something actually sells, and we’re judged on GMV, not impressions. It’s a completely different incentive structure, and it tends to attract a different kind of creator too, ones who care whether the product actually converts.

Speed and existing relationships, mostly. A TikTok Shop management agency walks in with creator contacts, commission benchmarks by category, and the operational muscle of running recruitment, briefing and reporting every single month. Hiring in-house is entirely possible, but it’s a heavier ongoing job than most brands expect from one person, and the learning curve costs real GMV in the meantime.

GMV stands for Gross Merchandise Value: the total value of everything sold through TikTok Shop before fees, commission and returns are taken out. It’s the headline number TikTok reports and the one we track by creator, but it’s not the same as revenue. After the platform’s referral fee, affiliate commission and any returns, brands typically keep somewhere around two-thirds of reported GMV. We’ll always be clear about which number we’re quoting.