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The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]

You need to have an understanding of Facebook ad types, because the platform boasts billions of active users worldwide, and is an undeniably powerful platform for businesses to engage and connect with their target audience. The platform offers a diverse array of advertising options that

How to Set Up an Instagram Shop: A Step-by-Step Guide (2026)

Are you ready to set up an Instagram Shop, but aren’t sure how? Don’t worry, you’re in the right place! In this guide, you’ll learn how Instagram Shops can help your businesses reach more customers, and discover the best methods of creating one for your

How to Get Instagram Story Views

If you’ve found yourself reading this article, you likely want to know how to get more views on your Instagram story. And with so many businesses using the platform to promote themselves, you’re not alone. The good news is that, here at Giraffe, we’re experts

Here’s How to Boost Your Social Media ROI [INFOGRAPHIC]

When you’re pumping money into social media marketing, your return on investment is one of, if not the, most important metrics you’ll be tracking. But when you’re putting in so much money and not seeing a huge return on investment, it can feel like you’re

How to Use The Facebook Advertising Library

If you’re struggling to find high-quality examples of advertising, you NEED to be using the Facebook Advertising Library. The Facebook Advertising Library – also known as the Meta Ads Library – is an invaluable tool for digital marketers. We’re going to let you into a

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5 Ways to Perform Conversion Rate Optimisation – A Guide

It seems like everyone and their dog is trying to sell products or services on social media, and with so much competition, understanding the top ways of performing conversion rate optimisation has never been more important. The good news is that with over 4.6 billion

LinkedIn Marketing: The Giraffe Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and

Killer Tips for Growing Your Instagram [Infographic]

Instagram is the go-to when it comes to selecting a platform to showcase your content. With so many people wanting to grow their Instagram presence, it’s never been more important to stand out from the crowd. There are tones upon tones of tips, tricks and

How the iOS 14 Update Affects Facebook Ads

Facebook is the long-reigning king of modern social media. By the end of 2020, Facebook reported an average of 1.84 billion Daily Active Users (DAUs) and 2.8 billion Monthly Active Users (MAUs) – an increase of 11% and 12%, respectively, year-on-year. These numbers far exceed

Our Top Tips for Facebook Sponsored Posts [Infographic]

Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re

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The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]

How to Set Up an Instagram Shop: A Step-by-Step Guide (2026)

How to Get Instagram Story Views

Here’s How to Boost Your Social Media ROI [INFOGRAPHIC]

How to Use The Facebook Advertising Library

5 Ways to Perform Conversion Rate Optimisation – A Guide

How the iOS 14 Update Affects Facebook Ads

Our Top Tips for Facebook Sponsored Posts [Infographic]

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