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Healthcare

Talking Outcomes Without Breaching Trust Tone for Private Clinics

Talking Outcomes Without Breaching Trust: Tone for Private Clinics

A private clinic may want to show what treatment can achieve. For a prospective patient, though, an outcome claim can also create an expectation about their own health. The most helpful content explains the options, the care process and the limits of what can be
Leading with Care How Founder Voices Can Drive Trust in HealthTech

Leading with Care: How Founder Voices Can Drive Trust in HealthTech

A HealthTech founder can make a complex product easier to understand. Clinicians, patients and partners need more than a mission statement: they want to know what the tool does, what evidence supports it, how it fits into care and who is accountable when something goes
Images shows a stethoscope on a diary with a pen

How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must

Data-Led Skincare Marketing: Content, Creators and Claims

Good skincare marketing uses data to answer better questions: who the product is for, what people need to understand, which creative helps them make a decision and whether the campaign creates profitable demand. The data should guide a clear story, not turn a sensitive subject
THE MEDICAL INDUSTRY

Social Media and the Medical Industry

Doctors’ surgeries and social media may seem like a strange combination to some, but GPs are taking social platforms to new heights and using the sites to promote the medical industry, physical and mental health and wellbeing for their patients and audience. Proceed with Caution