Healthcare

Talking Outcomes Without Breaching Trust: Tone for Private Clinics

Talking about outcomes can be one of the hardest parts of marketing in private clinics. When patients are deciding which private clinic to go with, trust is one of the key factors in making that decision. An individual’s health is one of the most important

Care-Tech Brands: Effective Social Media Strategies for Cultural Change

Cultural shifts within the care sector have led to increased demand for the services of care-tech brands. Over recent years, in the UK, there’s been a focus on using more tech in the care sector. The aim is to alleviate pressures and make processes more

Leading with Care: How Founder Voices Can Drive Trust in HealthTech

The Human Face of HealthTech When a new digital tool promises to “revolutionise patient care,” the reaction from many working on the frontline in the healthcare industry isn’t instant enthusiasm, it’s caution. In a survey of over 300 healthcare professionals across Northern Europe, less than

Images shows a stethoscope on a diary with a pen

How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must

Data-Backed Skincare Marketing: Advanced Strategies for Industry Dominance

In the competitive skincare industry, data-driven marketing is essential for success. Brands must use analytics to gain insights into customer behaviour, preferences, and trends. By adopting a data-driven approach, businesses can make informed decisions, optimise their marketing strategies, and stay ahead of the competition. Let’s

Social Media and the Medical Industry

Doctors’ surgeries and social media may seem like a strange combination to some, but GPs are taking social platforms to new heights and using the sites to promote the medical industry, physical and mental health and wellbeing for their patients and audience. Proceed with Caution

Social Media and Healthcare: How Can Healthcare Brands Use Social?

Social media is a very powerful tool. With many people looking to social media for up-to-date news on a wide variety of subjects, it makes sense that we also use social platforms for healthcare news too. This was really put to the test in recent