Rethinking Influencer Briefs in Skincare Marketing
Rethinking influencer briefs in skincare marketing to balance education and authenticity, empowering creators while strengthening brand storytelling.
The Role of Influencers in Personal Care Marketing: How to Build Authentic and Effective Campaigns
Throughout the years, the role of influencers in personal care marketing has shifted. We used to see glossy high-production TV campaigns, big celebrities, and crisp content. With the evolution of social media and influencers, we have seen a huge shift to how personal care is
Why Human-First Social Strategy Wins in 2026 (And How to Do It Right)
Social media is no longer about who can post the most content or chase the latest trend the fastest. In 2026, audiences expect more from brands than ever before. They expect them to be relevant, authentic, and connected. This is why Human-First Social Strategy continues
The Impact of Micro-Influencers [INFOGRAPHIC]
In the ever-evolving world of social media, micro-influencers are powerful allies for brands. With followings ranging from 1,000 to 100,000, influencers command high engagement and trust within their communities. This infographic explores the impact of micro-influencers through case studies and key statistics, looking at why
Nano, Micro, Macro and Mega Influencers: Choosing the Right Fit
Influencer size is a useful shortcut, but follower count is a poor substitute for fit. A creator with a small, relevant audience may help a specialist brand more than a celebrity with millions of followers. A large creator can be right for broad awareness when
Ethical UGC: Disclosure, Rights and Consent for Brands
User-generated content (UGC) can make a brand feel more useful and human. A customer’s own photograph, a creator’s product demonstration and a paid testimonial can all look similar in a feed, though they carry different obligations. Ethical UGC starts by being clear about who made
How to Find the Perfect Travel Influencer
Finding the perfect travel influencer whose values resonate with yours, and whose content is not only pretty but delivers on your goals, can be a challenge. Influencer marketing is a great opportunity for travel brands with plenty of influencers out there waiting to showcase your brand.
The 4 Ms of Influencer Marketing
The 4 Ms of Influencer Marketing: Influencer marketing is rapidly becoming one of the best ways for brands to reach a new audience on social media. With influencers all over the world fostering engaged audiences that look up to them, making use of influencer marketing
Influencer Marketing Mistakes to Avoid [INFOGRAPHIC]
Before jumping into your own influencer marketing campaigns, it’s vital you have a solid understanding of what not to do. BONUS: Here’s your guide to the different types of influencer. In our infographic below, we explore five mistakes you need to avoid when running influencer
The Four Ms of Influencer Marketing [Infographic]
In our recent blog, we explored the Four M’s of Influencer Marketing in great detail. If you want to check out in-depth information on each of the stages, we highly recommend you give that a read. As influencer marketing experts, we thought it was a