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B2B influencer marketing: an industry expert sharing insights on LinkedIn

B2B Influencer Marketing: Does It Work, and How to Do It Well

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired

How Financial Services Brands Can Build Credibility on Social Media

In financial services, credibility is everything. Unfortunately, many brands are slowly destroying this on social media because they’ve got their strategies completely wrong. There are a lot of regulatory hoops that banks, brokers, and fintech brands must jump through when publishing content. Because of this,

LinkedIn Outreach That Doesn’t Feel Spammy

LinkedIn inboxes are full of bad outreach. Here's how to write cold and warm DMs that actually get replies, with frameworks for starting conversations that lead to discovery calls.

Social Media for Travel Brands: How to Inspire, Not Just Inform

A lot of travel brand feeds look the same: pictures of sunsets and drinks by the pool. But this isn't what drives bookings. Human stories and inspiration do.

How Finance Brands Can Use Creative to Simplify Complex Products

Discover how finance brands can use creative to simplify complex products like pensions, mortgages, and investments through clear design and copywriting.

Rethinking Influencer Briefs in Skincare Marketing

Rethinking influencer briefs in skincare marketing to balance education and authenticity, empowering creators while strengthening brand storytelling.

Making Financial Literacy Shareable: Social Formats That Turn Education into Engagement

Financial services are in the middle of a trust reset. Younger consumers are no longer defaulting to banks, advisors, or institutions, they’re turning to decentralised, creator-driven communities instead. As of early 2025, over seven in ten Gen Z consumers and nearly the same proportion of

The Visual Identity Mistakes That Are Costing Property Brands Listings

Visual Identity is the first impression a potential vendor gets of your brand. We explore what separates good from bad and how to use it to secure listings.

Talking Outcomes Without Breaching Trust: Tone for Private Clinics

A private clinic may want to show what treatment can achieve. For a prospective patient, though, an outcome claim can also create an expectation about their own health. The most helpful content explains the options, the care process and the limits of what can be

The Power of LinkedIn Groups: How to Use Them for Industry Influence and Brand Awareness

Have you ever received an invitation to a LinkedIn group and wondered what they are or what their purpose is? LinkedIn groups are often overlooked, but when used correctly, they can be a great tool for conversations, strengthen brand awareness, and position your brand as

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B2B Influencer Marketing: Does It Work, and How to Do It Well

How Finance Brands Can Use Creative to Simplify Complex Products

Rethinking Influencer Briefs in Skincare Marketing

The Visual Identity Mistakes That Are Costing Property Brands Listings

Talking Outcomes Without Breaching Trust: Tone for Private Clinics

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