Industries

Beyond The Product Shot: How Ethical Beauty Brands Are Telling Stories

Most luxury beauty content is just an image of the product or packaging. It looks good and it fits the aesthetic but it doesn’t actually say much and it can be seen as overdone. Things have started to change as brands want to stand out

Content Strategy That Builds Trust For Challenger Banks

Most people don’t switch banks quickly. They stick with what they know, what feels familiar, and what they have seen for years. That is what challenger banks are up against. You are not just competing on product. You are competing on whether people actually trust

Owning TikTok For Design Lovers: A Playbook For Lifestyle Brands That Want To Win In Short Form Video

Short form video has changed how people find inspiration for interior design. TikTok in particular has become one of the first places people go when they are thinking about their homes. It is where people go to work out what they like and what actually

The Role of Influencers in Personal Care Marketing: How to Build Authentic and Effective Campaigns

Throughout the years, the role of influencers in personal care marketing has shifted. We used to see glossy high-production TV campaigns, big celebrities, and crisp content. With the evolution of social media and influencers, we have seen a huge shift to how personal care is

What is Human First Marketing? [INFOGRAPHIC]

Human First Marketing is a strategic approach that puts real people, not data points, at the heart of every marketing decision. Rather than focusing only on optimisation, targeting and algorithms, this philosophy recognises that humans make choices based on emotions, trust, connection and meaning. It

Luxury Hospitality on LinkedIn: Influence and the Modern Guest

The modern luxury guest rarely has a clear separation between professional life and personal experience. Founders, executives, creatives and investors move fluidly between work, culture and travel. For luxury hospitality brands failing to show up in spaces these guests are already existing in is a

Staying Ahead in Sustainable Beauty: How Heritage Skincare Brands Can Lead the Conversation

Sustainability as a company value is becoming increasingly more important in today’s market. Consumers are experiencing an oversaturation of choices when making purchase decisions, and they are having to rely on additional criteria to select the best option. Therefore, it is key for brands today

What Makes Content Valuable to Teachers vs Parents vs Learners: A Practical Guide for Education Marketers [INFOGRAPHIC]

Creating educational content that genuinely resonates requires more than simply knowing your subject. Like marketing in any niche or industry, you need to have a deep understanding of who you’re speaking to. Teachers, parents, and learners each engage with educational content for very different reasons,

From Learners to Leaders: Building Social Campaigns Around Real Transformation Stories

The most powerful proof of learning isn’t in a certificate; it’s in the story that follows. Skills platforms and learning brands are shifting from course promotion to hum transformation storytelling. Although the many brands rely on abstract promises, rather than showing real people changing their

Crew-Led Storytelling: A Practical Guide to Authentic Airline Branding

Crew-led storytelling outperforms more corporate-style content through social media because people trust people. By showcasing crew stories, airlines reveal the heart of their brand and create credibility.