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Social Media Case Study: How do Best Buy use it?

Since its founding in 1966 in Minnesota, Best Buy has become a multinational electronics powerhouse. You would imagine that such a company wouldn’t fall into any real financial hardships….Right? In truth though, in recent years, BestBuy have had to deal with a sharp drop in

Social Media Case Study: How do FORD use it?

  On the 18th July, the city of Detroit, the birthplace of the US car industry and of major motoring brands including Chevrolet, Cadillac, Buick and of course the Ford Motor Company, applied for bankruptcy protection after its debts spiralled to over $18bn (£12bn). Since

Social Media Case Study: How do STA travel use it?

Founded in 1979, STA Travel is a well established, worldwide travel company, with a particular focus around adventures for students, gappers and young people. The fast changing nature of the travel industry and the competition from cheap airlines means that STA Travel have wisely chosen

Social Media Case Study: How do Microsoft use it?

Let’s face it! Microsoft has been having a tough time of late. But everyone has their own theory on why? Once the biggest and most powerful software firm in the world, with a more noticeable brand image than a Coca-Cola advert at Christmas has recently

Social Media Case Study: How do Red Bull use it?

Taking a Mediocre Product Viral: A Red Bull Case Study   Red Bull is the best in the world at creating a buzz. They literally dropped a man from space.   From sponsoring extreme sporting events, running television programs, to owning sports franchises, and even

Social Media case study: How does the BBC use it?

Just like the NHS, Cream Teas, the Queen and my favourite Prince Philip, the BBC is a well-established British institution. Of course, it has issue. For example it doesn’t publish the salaries of Clarkson, Paxman and others, it got embroiled in the Saville scandal and