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Social Media Case Study: B&Q

It’s unlikely that people would consider a strong link between the DIY store B&Q and the concept of social media, but as a company B&Q use social media to its full advantage. From communicating with customers to creating community groups; they even have their own

How do public services use social media?

  By definition, a ‘Public Service’ is a service that is provided by the government to people living within its jurisdiction, either directly (through the public sector) or by financing private provision of services. Public services span through a plethora of services in the public domain; from the

How are modern day game developers using social media?

The video gaming industry is now bigger and better than ever. Gone are the days where throwing your pocket money at the likes of Pacman and Tetris seemed appealing.  Nowadays, thanks mostly to Sony and Microsoft, it’s been made ten times easier to throw your money

Social Media Case Study: YouTube

  YouTube has become one of the most used websites and offers an array of video content, whether it is film trailers, music videos or sneezing pandas; it’s no surprise that it is the number one search engine for video, and now accounts for 4

Social Media case study: How do Sky use it?

Formed back in 1989, and merging with British Satellite Broadcasting in 1990, Sky is a fast growing Satellite company that provides television, broadband and communication services to over 20 million customers. Sky is most commonly known for good old fashion satellite TV. Now however, Sky

Social Media Case Study: How do OREO use it?

Superbowl 2013 was a memorable event for many Americans and many people in the UK who like me stayed up all night with friends to watch it! It wasn’t just the game that was so interesting and memorable but also the long black out which

Social Media Case Study: How do Best Buy use it?

Since its founding in 1966 in Minnesota, Best Buy has become a multinational electronics powerhouse. You would imagine that such a company wouldn’t fall into any real financial hardships….Right? In truth though, in recent years, BestBuy have had to deal with a sharp drop in

Social Media Case Study: How do FORD use it?

  On the 18th July, the city of Detroit, the birthplace of the US car industry and of major motoring brands including Chevrolet, Cadillac, Buick and of course the Ford Motor Company, applied for bankruptcy protection after its debts spiralled to over $18bn (£12bn). Since

Social Media Case Study: How do STA travel use it?

Founded in 1979, STA Travel is a well established, worldwide travel company, with a particular focus around adventures for students, gappers and young people. The fast changing nature of the travel industry and the competition from cheap airlines means that STA Travel have wisely chosen