Industries

When, Where and Why People Engage With Airline Content

For many travellers, the holiday experience starts long before a flight is booked. Social media fuels early excitement, offering a space to explore destinations, imagine hotel stays and picture poolside drinks. For airlines, and other brands focused on travel and experiences, understanding when, where and

Leading with Care: How Founder Voices Can Drive Trust in HealthTech

The Human Face of HealthTech When a new digital tool promises to “revolutionise patient care,” the reaction from many working on the frontline in the healthcare industry isn’t instant enthusiasm, it’s caution. In a survey of over 300 healthcare professionals across Northern Europe, less than

Beyond the Façade: How Ultra-Luxury Hotels Can Put the Human Back Into Their Social Storytelling

When we picture a luxury hotel, we all imagine flawless imagery, gleaming marble, infinity pools and immaculate suites. The problem with perfection is that this can risk feeling sterile online. In a digital landscape driven by emotion and connection, audiences crave stories that feel real,

Marketing for Travel Brands: Building a Social Media Strategy That Enhances Destination Engagement

The holiday often starts way before the traveller has arrived at the airport. In their mind, they are already mentally there. Social platforms like Instagram, TikTok, and YouTube are now the go‑to sources for inspiration, research, and trip planning. For travel brands, this shift represents

Social Media Strategy for Crafters: Build, Share, Sell

It’s time for another handy social media guide! This time, we’re getting all arty with a few handy hints on how to get to grips with social media for crafters. The world of crafts has absolutely exploded over the last ten years. Previously seen as

Long-term content strategy for new build properties title, with a collection of images of new build properties to the left of the image

Long-term Content Strategy for New Build Property Brands

In the world of new build property marketing, timing is everything – but it’s also unpredictable. With long lead times and phased releases brands face a unique challenge: how do you keep potential buyers engaged over the months, if not years, of the prolonged decision-making

Bringing Your People to the Forefront: Human-First Content for Digital Banks

In a digital‑first banking world, customers often interact only with the screen in their pocket, not people. While convenience is a key advantage of using digital banks, it can also make your brand feel faceless. In a sector where trust is everything, that lack of

What Happens After the Insurance Policy Sale: A Strategy for Always-On Engagement

For many insurers, the hard work seems to end when a customer signs the insurance policy on the dotted line. The policy is sold, the documents are sent, and the team moves on to the next lead. But in today’s competitive market, that mindset is

Designing LinkedIn Campaigns That Reflect Complex EdTech Sales Cycles

Structuring content and targeting that nurtures EdTech stakeholders across longer decision timelines. With any campaign, it’s all about how you engage your audience to end up at a certain objective for example, sales, brand lift, lead, etc. On some occasions this process can be quicker

Reputational Risk and Response: Social Playbooks for Global Airlines

In the world of air travel, delays, cancellations, and disruptions are inevitable. But in today’s digital-focused environment, how airlines or travel companies respond to these events on social media can make or break their brand reputation. Social platforms are no longer just a marketing channel;