The Founder Effect in Insurtech: How Origin Stories Build Trust and Authority Online
How Insurtech brands can use founder stories and origin content to build trust, stand out and create more engaging marketing online.
How Insurtech Brands Can Tell Mission-Driven Stories That Actually Land
The mistake most insurtech brands make isn't a lack of storytelling, but a lack of evidence in the story that is causing an erosion in trust.
Learning in Visuals: The Role of Educational Infographics in Social Media Strategies
Discover how educational infographics enhance learning, engagement, and brand authority in social media strategies through visual storytelling and simplified information.
Clarifying Content Pillars in Scaling EdTech Startups
An EdTech company may need to explain one product to teachers, school leaders, learners, families and buyers. Content pillars give the team a small set of subjects it can cover with authority, while leaving room to answer each audience’s different questions. The best pillars grow
What Makes Wellness Content Credible, and What Undermines It? [INFOGRAPHIC]
Social media is full of wellness content especially now, but a lot of it ends up feeling and looking the same. The wording, the imagery and the tone of voice all feel too similar across wellness brands. When it all looks the same it’s harder
Instagram Revival: How Investment Brands Can Win Over the Next Generation of Investors
Why are investment brands failing to gain an audience on Instagram, and how can they adapt their strategies to reach the next generations of investors?
How to Read a Benchmark Report: Essential Insights Every Marketer Should Know
When you create or receive your benchmarking report, the amount of data and information can be overwhelming. But once you know how to interpret it, it can be one of the most powerful tools. A good marketing report isn’t just data, it’s direction. The report
Why Most Challenger Bank TikToks Flop – And the Fix That Actually Works
Most challenger banks fail on TikTok because they misunderstand the platform's culture. In this article, we explore how these brands can fix their strategies.
Beyond The Product Shot: How Ethical Beauty Brands Are Telling Stories
Most luxury beauty content is just an image of the product or packaging. It looks good and it fits the aesthetic but it doesn’t actually say much and it can be seen as overdone. Things have started to change as brands want to stand out
Content Strategy That Builds Trust for Challenger Banks
A challenger bank has to earn trust before someone will move their money. Social content can help, but only when it answers real questions about the product, its costs and what happens when a customer needs support. Start with the decisions people are making, then