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Crafting Content Strategy That Reflects Luxury Hotel Experience

A luxury hotel’s content should help a guest picture the stay and make a confident booking decision. Beautiful imagery matters, but so do accurate details about rooms, dining, access and the service people will receive. The strongest strategy brings those together so the digital experience

Encouraging Meaningful UGC from Students and Alumni

In this blog post, you will find out practical frameworks for encouraging UGC from students and alumni in Education marketing, sourcing and using student voices to build credibility and connection. The current shift in consumer behaviour Trust is arguably the most valuable currency that we
fintech cmo

FinTech Marketing: How Fintech CMOs Can Make LinkedIn Actually Work

In this blog post, you will learn top strategic FinTech marketing moves to stop the scroll and start meaningful engagement with decision-makers on LinkedIn. The current social media landscape of uncertainty and distrust It is no understatement that even the largest-scale of industries and conglomerates
Images shows a stethoscope on a diary with a pen

How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must
DC Comics on Social: Lessons in Brand Building and Fandom

DC Comics on Social: Lessons in Brand Building and Fandom

How DC Comics Are Superheroes of Social Media  DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first
ugc in digital banking

Using Customer Stories to Build Advocacy in Digital Banking

How can trust-first UGC frameworks transform your social strategy and drive advocacy in digital banking? Let’s be honest – your customers trust a tweet from a stranger more than your million-pound marketing campaign. In fact, 88% of consumers trust online reviews as much as personal
social media and the baking industry

Mastering Social Media Marketing for Bakeries

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has