Industries

How to Build a LinkedIn Employee Advocacy Programme

LinkedIn employee advocacy is a programme that helps willing employees share useful professional knowledge and experiences through their own profiles. It can extend a company’s reach, but its real value comes from credible people answering questions a brand page cannot answer as well. Employees should

Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience

Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is

Social Media Mastery for Non-Profit Organisations: A Guide to Amplifying your Message and Mission

Social media for non-profit organisations has become an essential tool for amplifying messages and missions. Leveraging these platforms can significantly enhance your organisation’s reach and impact. This guide delves into advanced strategies and specific tactics to help non-profits harness social media effectively, ensuring they maximise

How to do social media for galleries and artists

Doing Social Media for Artists and Galleries

Have you ever wondered how to do social media for artists? In this guide, we'll dive deep to give you our best tips and tricks to help you succeed!

How to do Social Media for Libraries

In the latest of our social media guides, we’re talking all things book-related with a few handy hints on how to master social media for libraries. Modern digital marketing, conducted online, and a traditional industry that relies on footfall and visitor attendance might not seem

Data-Led Skincare Marketing: Content, Creators and Claims

Good skincare marketing uses data to answer better questions: who the product is for, what people need to understand, which creative helps them make a decision and whether the campaign creates profitable demand. The data should guide a clear story, not turn a sensitive subject

How To Do Social Media For Dessert Brands

It’s time to delve into the delicious world of desserts! In this month’s Social Media Guide, we’ll be talking about doing social media for dessert brands. As one of the most Insta-worthy topics, desserts are the #1 food that Gen Z-ers choose to photograph, and

elevating customer experiences with personalisation in e-commerce

Personalisation: Elevating Customer Experiences in E-commerce

In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social