In the latest of our social media guides, we’re talking all things book-related with a few handy hints on how to master social media for libraries. Modern digital marketing, conducted online, and a traditional industry that relies on footfall and visitor attendance might not seem
In the competitive skincare industry, data-driven marketing is essential for success. Brands must use analytics to gain insights into customer behaviour, preferences, and trends. By adopting a data-driven approach, businesses can make informed decisions, optimise their marketing strategies, and stay ahead of the competition. Let’s
It’s time to delve into the delicious world of desserts! In this month’s Social Media Guide, we’ll be talking about doing social media for dessert brands. As one of the most Insta-worthy topics, desserts are the #1 food that Gen Z-ers choose to photograph, and
In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social
Tesco and Social Media isn’t something many of use often think about, however the supermarket giant is no stranger to online marketing. Have you ever wondered how the UK’s biggest supermarket uses social media? In this social media case study, we’ll be looking at how
Disney and social media, as you might expect, have a very close relationship. It goes without saying that people love Disney, so it’s only natural that the brand would want to capitalise on that on soical media. In our case study, we’re going to look
Costa and Social Media have had an interesting past, including brushes with controversy. In our case study, we’re looking at how the UK coffee brand makes use of social media to promote itself, interact with customers, and share exclusive deals. Costa & Social Media: