It’s time to delve into the delicious world of desserts! In this month’s Social Media Guide, we’ll be talking about doing social media for dessert brands.
As one of the most Insta-worthy topics, desserts are the #1 food that Gen Z-ers choose to photograph, and we can definitely understand why!
Dessert brands are quickly becoming some of the most popular pages to interact with on social media. With the endless possibilities, who wouldn’t want to consume the flavourful content that comes with following your favourite dessert brands.
Here’s our tips on how to do social media for dessert brands to help make yours absolutely irresistible!
Choose Your Platform
Social Media as an industry has a multitude of platforms for you to choose from to represent your dessert brand as best you can. The platform you decide on is dependent on the type of content you want to share and who your target audience is.
Instagram is the ultimate social network when it comes to targeting a younger demographic. More than half of its users are between the ages of 18-34, making Instagram one of the top runners when it comes to keeping your content young. For this social network, it’s all about the imagery. And the younger generation LOVE sharing mouthwatering dessert-inspired content.
Shooting, sharing and storying is what Instagram is all about and for a dessert brand the opportunities are endless!
X (Formally Twitter)
Twitter is all about the text, and there’s a lot you can say in only 280 characters! With over 528 million active daily users, you’ve got a massive opportunity to reach even more people.
It’s the perfect place to interact with your audience and build your brand through re-tweets, likes and a whole load of hashtags. Interacting with competitors and local businesses is also a great way to up your engagement level and increase your following which can convert into customers.
Relatively speaking, TikTok is still the new kid on the block, but even still, it has absolutely dominated the social media marketplace with over 1 billion active users each month.
This platform is all about the video content. From crazy challenges, to wacky dance moves and so much more, this app is all about your creativity and grabbing your audience’s attention within a short space of time. If your dessert brand is all about video content, then this is the place to be!
Pinterest is the visual melting pot of social media. Perfect for creating mood boards, finding new ideas and sharing your content with ease. It’s a great platform for a dessert brand who is looking to share their tantalising content with their audience! It allows people to easily access your website or other social media networks and interact with your brand.
Dessert photography is a high ranking style of imagery on Pinterest and can be some of the best inspiration for bakers around the world! Getting your dessert brand on Pinterest can start creating an even wider audience for yourself and expanding your social media offering.
Looking for some extra Pinterest tips? Read all about Pinterest marketing and easy ways to use it for your business here!
Get That Branding In There!
Branded desserts are among some of the most recognisable content. Building your brand identity in order for people to know your dessert when they see it is an important step in fulfilling your social media goals.
Take Ben & Jerrys for example, they have built up an identity that whenever you see specific content across any social platform you know that it belongs to them. Their colour scheme, image style and brand voice are easily recognisable and equally irresistible!
Ensuring that you build up your identity, throughout any social media content you create, will allow for your audience to interact, tag and recognise your dessert brand wherever they may go. It will give you the opportunity to create a foundation for future brand awareness campaigns and build up a strong dedicated audience base.
Keep it simple!
What’s the one thing that we love the most about desserts? They look mouth-wateringly DELICIOUS! When creating content for your brand, it’s important to focus on what kind of message you want to portray to your customers. When thinking about desserts, the only message you need to get out there is how absolutely irresistible this product is.
People eat with their eyes, and the best way for you to snap up your audience’s attention is by keeping your content simple. Focus on the product that you are selling. Making that chocolate brownie look as gooey and delectable as you can and you’re almost guaranteed to have your audience eating out the palm of your hand!
Little Moons has become an overnight sensation as one of the fastest growing dessert brands after going viral on TikTok. Their content is focused around their product entirely and they share imagery that showcases what they have on offer with vibrant colours as the supporting background.
By keeping their content simple and focused around the dessert itself, their overnight success is definitely understood. Customers all over have gone absolutely insane for what they have to offer because of how simple it is to consume and enjoy the content that they produce.
Use your unique offering
There are multitude of different types of desserts available on the market at the moment. Whether it’s insta worthy ice cream, delicious donuts or a banging brownie, the possibilities are endless with the type of dessert that you can offer as a brand. When marketing your dessert brand, it’s important to consider what makes you unique to your competitors, and to use that edge to your advantage!
Leveraging this unique offering will help to generate interest in your brand. People love to try new and interesting things, especially when it comes to food! So make sure that you use your unique offering to your biggest advantage when creating content for your social media.
Bombobar is one dessert brand who has taken a simple offering and put their own unique spin on it! They create delectable donuts that have crazy flavours and toppings. Using this unique offering they have generated over 58k followers on Instagram and regularly have users engaging with their content and posting their own experiences with the brand.
Engage with your Audience
Keeping up engagement with your audience is important for any brand to be successful. Showing your customers that you are actively interested in their feedback, thoughts and opinions of your product offering will create strong brand loyalty amongst your consumers and in turn, allow for your brand to skyrocket into success.
Liking their comments, sharing user-generated content and retweeting what they have to say are all ways in which you can keep your audience engaged.
Through engaging with your audience and creating a strong brand voice through your own content, your fast-food brand should become a raging success and help to create a strong community and a loyal customer base.
Ensuring that you consider each of these points when tackling the world of social media marketing will help to create a solid foundation for your dessert brand to be a raging success!
Looking for a little assistance in kickstarting your social media? Why not get in touch with our awesome team at Giraffe today! We’re the social media specialists and would love to be able to help get your dessert brand creating some delicious results!