Advanced Techniques in Competitor Analysis on Social Media
Ignoring competitor analysis is one of the biggest mistakes that can be made when launching a social media strategy.
Mastering Social Media for Musicians: Proven Tactics for Building Your Online Presence
Since the rise of digital media, music and social media have been inextricably linked. Social networking serves as a crucial communication and hype-building channel between musicians and fans.
Evaluating Snapchat for Your Business: Key Considerations and Strategic Insights
Is it time for your business to leverage Snapchat for marketing?
Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement
Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.
Essential Components of an Effective Social Media Policy
In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.
Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience
Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is
Social Media Mastery for Non-Profit Organisations: A Guide to Amplifying your Message and Mission
Social media for non-profit organisations has become an essential tool for amplifying messages and missions. Leveraging these platforms can significantly enhance your organisation’s reach and impact. This guide delves into advanced strategies and specific tactics to help non-profits harness social media effectively, ensuring they maximise
A Strategic Guide to Influencer Sizes: Navigating Nano to Mega
In the fast-paced world of social media, influencers play a pivotal role in shaping brand narratives and driving consumer behaviour. Whether you are new to influencer marketing or looking to refine your strategy, understanding the different influencer sizes—from nano to mega—is essential. This strategic guide
Leveraging Social Media Communities for Enhanced Brand Equity
Check out our in-depth look at how businesses utilise social media communities, why they work so well and how they can help to grow your brand online. Social media communities can be broadly categorised into two types: structured platforms like pages, groups, or sites where
Social Media News Roundup February 2024
It’s that time of the month again when here at Giraffe we dive into the latest social media news updates in the industry, so sit back, relax and enjoy whilst we give you the lowdown on what’s been happening this February. Instagram Tests New Limits