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Tag: audience

DC Comics on Social: Lessons in Brand Building and Fandom

DC Comics on Social: Lessons in Brand Building and Fandom

How DC Comics Are Superheroes of Social Media  DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first Superman story in 1938. They

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. If you’re looking to find the best influencers for

10 Ways to Increase Engagement [Infographic]

Aiming to increase your engagement should always be a part of your social media digital marketing strategy. A good level of engagement means that your content is doing well, your audience are hooked, and you could be looking forward to a boost in sales or app sign-ups. 10 ways to
Social Media Case Study for Teapigs

Social Media Case Study: How do Teapigs Use It?

Teapigs sprang into life in 2006, which makes this feel-good tea brand older than Facebook! Founded by Nick and Louise out of a love for quality tea, they pride themselves on providing the best cuppa while staying sustainable, ethically aware and environmentally conscious.   Teapigs hold high quality and ethics
How can I use IGTV for Business?

How Can I Use IGTV for Business?

IGTV (or Instagram Television) is Instagram’s answer to YouTube, and launched back in 2018. It didn’t quite take off as expected, though, and you could be forgiven for leaving it out of your marketing campaign entirely. However, it’s actually a pretty nifty tool, so today we’re going to take a
Five types of influencer [Infographic]

Types of Social Media Influencer [Infographic]

You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content for various platforms, but most commonly on Instagram. There are five different types: Nano influencer Micro influencer Mid influencer Macro influencer Mega influencer
The four key elements of community management infographic

The Four Pillars of Community Management [Infographic]

Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience. Community management isn’t just a buzzword; it’s an integral aspect of a dynamic social media strategy.

The Best Strategy for Getting Facebook Likes

Growth is an important objective for a company to have, and not just regarding the team or business plan. Social media should be an essential part of your marketing strategy because of the benefits it can bring to your brand. Growing your audience sounds easier than it is, but it
Social Media News

Social Media News Roundup: May 2019

In social media news this month, Instagram tests lyric stickers, Facebook creates a feature that will allow you to shake your phone to report an issue and Tweetdeck finally catches up with the rest of the social media platforms. Instagram Goes Lyrical It wasn’t that long ago that Instagram introduced