Giraffe Social Media

The Four Pillars of Community Management [Infographic]

Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience.

There are four pillars of community management that you should stick to:

• Driving membership
• Humanising your brand
• Measuring centiment
• Striving to constantly improve

Editor - Victoria Haynes